Let’s take a look at a product development process today. My pool of things to write about has shrunk recently. I’m stretching out a little.
I will be at the ARC Forum next week. If any of you are going, look me up. Or stop me in the hallway to chat.
Have you ever participated in one of the crowd-sourcing investment projects? I invested in a Kickstarter project one time. Got the product eventually. Don’t use it now. But that’s OK. Have you ever thought about funding a new project through Kickstarter or something? These companies are proliferating.
A notice recently came through about a service for people crowdfunding. Krowdster is a big data powered web app for crowdfunding campaign optimization and promotion. It recently announced the addition of two new features to make it easier for crowdfunders to find targeted influencers and trending content in their industries.
In the past, crowdfunders may have hired expensive marketing or PR firms to do the job for them, but thanks to technology and big data, there are now tools that do the heavy lifting for you and make information accessible that has previously been impossible to access.
Influencer Search is a keyword search to discover influencers, journalists and bloggers in any niche, who have a following and who can help to get exposure for your crowdfunding campaign.
Trending Content is an easy way to discover blogs and news sites with trending content in any crowdfunding niche. Input search terms relevant to your campaign and discover content that is going viral on Facebook, Twitter, LinkedIn, Pinterest and Google. This information can be used to build targeted media lists of the blogs and news sites that are writing about similar topics.
Both of the new tools work for all donations or rewards crowdfunding campaigns as well as the newly approved equity crowdfunding types “Regulation A+” and “Title III” of the JOBS Act.
Optimize & promote crowdfunding product development
- Find Backers and Super Backers on Kickstarter and Indiegogo
- Build a highly targeted and engaged following on Twitter
- Get a professional Press Release written and distributed
- Reach influencers, journalists, and bloggers in your niche
- Discover viral content in your niche
- Optimize your campaign page setup