Are We Too Old To Be Creative?

Are we too old to be creative? I don’t even know you, but I know the answer.

No!

When I reached 30, I was really bummed. Over the hill. No great mathematician, so they said, ever had a significant discovery after age 30.

But then, I was no mathematician. But still, was life over?

Be Creative

Actually I have never been more creative and productive than over the past 20 years. And I’m way past 30, now. And The New York Times this month ran an article with some proof that creativity does not necessarily end at 30. It leads with a 94-year-old inventor.

It states, “There’s plenty of evidence to suggest that late blooming is no anomaly. A 2016 Information Technology and Innovation Foundation study found that inventors peak in their late 40s and tend to be highly productive in the last half of their careers. Similarly, professors at the Georgia Institute of Technology and Hitotsubashi University in Japan, who studied data about patent holders, found that, in the United States, the average inventor sends in his or her application to the patent office at age 47, and that the highest-value patents often come from the oldest inventors — those over the age of 55.

Keep reading. Try new things. Learn a different language. Go for new experiences. Ask questions.

Marketing

 

Speaking of geniuses. Did you hear about the TV advertisement that instructed your Google Home (OK Google) to search for ingredients of its sandwich? There is another reason not to have one of those devices that is always listening to you. The other being Amazon Echo (Alexa, buy a book…). I do not have one installed. There is one disconnected in my closet. Here’s a New York Times article on the ad and one from TechCrunch.

The question is how obnoxious do you need to be to be an effective marketer?

I hate, Hate, I say, those pop-ups on Websites. And all the other tricks I see to get you to click. Ever seen those things at the bottom of the WeatherBug app? Even the marketers know that most clicks are due to error. People are frantically trying to click the vanishing X that makes the ugly thing go away. Then they click the ad and get carried off to some place they don’t want to go.

But Website owners need money. Marketers will pay well even for obnoxious, accidental click ads. The poor users, well, we just get a degraded experience. No wonder we don’t go to the Web like we once did.

Digital Thread

Can HMI/SCADA Software Be the On Ramp to the IIoT Digital Thread?

Craig Resnick, vp at ARC Advisory Group wrote a provocative article on the role of HMI/SCADA and the IioT.

These are interesting comments about the state of manufacturing software, “The Digital Thread often combines manufacturing software that provides real-time, role-based HMI dashboards with Ethernet networking technology, using Big Data, HMI/SCADA and analytics software, sensors, controllers, and robotics to help optimize industrial asset performance and availability in an edge to cloud world. This enables end users and OEMs to collect and analyze asset performance and operational data in the network, often from connecting disparate systems, from the factory floor to ERP, providing an ‘industrial-strength’ data analytics solution that combines role-based manufacturing HMI dashboards with real-time manufacturing KPIs for decision support.”

“The Digital Thread has, for example, driven the convergence of HMI/SCADA and MES platforms. Increasingly, these converged HMI/SCADA and MES platforms help users visualize both key automation and business metrics and KPIs, such as overall equipment effectiveness (OEE) and energy savings, to help maximize the productivity and profitability of their businesses.”

This idea of things converging around MES is intriguing. There are so many applications gaining traction, along with interesting standards for data transfer, databases, analytics, visualization. All this, and I’m not sure where the money-making places are right now. Maybe writing smaller communication apps and mobile apps that can be sold to big companies?

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