I own an Ioniq 6 electric vehicle since about a year ago. There was a soccer association meeting I wanted to attend in Lima, Ohio, and I thought I’d combine it with a stop in my old home of Sidney, Ohio. Sidney has no chargers. There is one location in all of Shelby County, Ohio located about 20 miles from Sidney at the Airstream Inc. Customer Center in Jackson Center (my home town). There were a handful of Level 2 chargers in Lima located quite inconveniently.
Let’s say that I’m sensitive to the availability of chargers off the beaten path.
A PR pitch about a company with a solution to adding electric power not only for EVs, but also temporary power for concerts or power outages caught my attention. So I interviewed CEO Tom McCalmont of Paired Power to get some details.
Let’s set a couple of other problems Paired Power solved.
You have probably driven past a “farm” of solar canopies. Constructing those is nontrivial. There is a concrete foundation, supporting structures, and mounting the solar panels. Workers must continually go up, mount a panel, come down, get a panel, move the ladder, and go up again.
Also, many companies and businesses would like to have a smaller installation maybe for just a couple of EVs in the parking lot. Or, maybe a city like Sidney, Ohio (Hi, Mayor Barhorst) could pop up a couple of stations to help attract people with EVs visiting the city for dining or shopping.
The leaders at Paired Power asked, what if we could change the design so that the supporting structure is also the lifting mechanism? What if we could design a station with a solar canopy and a battery maybe also hooked up to the grid for supplemental charging?
And, they did. They call it a microgrid. The product is Pair Tree. You must visit the website and see how two workers can set up a station in less than a day. It’s way cool.
From the press release that caught my attention:
PairTree’s technology stores green power from the sun and combines it with off-peak power from the traditional utility grid to deliver resilient, reliable, and sufficient energy for charging vehicles. With its colorful pop-up canopy design, PairTree is an American-made EV charger that delivers user-friendly and reliable green electricity.
PairTree is already being used by hundreds of everyday consumers, businesses, farmers, and government organizations for daily EV charging. PairTree even has an emergency backup plug for use during power outages.
This tale involves two of America’s largest automation companies—Emerson and Rockwell Automation.
Several years ago both added “and software” to their marketing tag lines.
I never thought I’d hear Emerson CTO Peter Zornio talk so glowingly about software. Now, that seems to be the company’s main message.
Meanwhile, Rockwell Automation went from telling me “it’s an experiment, Gary” to forging a deal with PTC to incorporate ThingWorx into Rockwell’s software suite enabling it to halt its own development. That led to Rockwell investing $1B in PTC leading to a seat on the board and closer looks at other PTC software. Its tag line in press releases added “and software.”
Rockwell hired software executive Brian Shepherd to head the Control and Automation group which included software. For a time Shepherd seemed like the go-to SVP.
Then stories of the increasingly deteriorating relations between PTC and Rockwell emerged. Evidently sales of ThingWorx were not what was expected by the parties.
Then, Rockwell acquires two software companies getting it into the cloud with Plex and FiiX. Then Rockwell divested its investment in PTC for $800M. And now Shepherd has left the company to “pursue other interests.” Replaced by someone with automation experience.
Oh, yes, the “software” tagline has long been replaced by digital transformation.
Meanwhile, I’ve received two new releases from Emerson extolling the benefits of software.
Maybe Marc Andreesen has moved on from his “software is eating the world” comment, but software in one way or another is “eating” the automation market.
All of the manufacturing automation and cybersecurity suppliers have been conducting market research that they are releasing for us all to get a sense of what customers are thinking. This one from ABB Robotics looks into the global automotive supply chain.
Global ABB Automotive Manufacturing Outlook Survey confirms automation and robotics are crucial to the future of the industry
New OEMs and start-ups lead the charge, while suppliers are lagging behind
ABB’s flexible and smart solutions make automation viable for companies of all sizes
A new global survey commissioned by ABB Robotics and conducted by Automotive Manufacturing Solutions (AMS) concludes that while automation is considered critical to the future of the automotive industry, many companies in the supply chain have yet to take advantage of the benefits offered by robotics and digitalization.
Almost all respondents (97%) believe that automation and robotics will transform the automotive industry over the next five years, with a similar number (96%) predicting that software, digitalization and data management will be equally significant. When asked about the pace of investment, most believed that new OEMs and start-ups were well ahead of the curve, investing either ‘very well’ (38%) or ‘quite well’ (28%), followed by legacy OEMs who were thought to be embracing automation ‘very well’ by 31%. However, only 7% believed that Tier 2 suppliers were making the necessary investment, with Tier 3 suppliers further behind with only 3%.
The ABB survey gathered opinions on a range of topics from a comprehensive mix of nearly 400 industry experts from vehicle manufacturers and suppliers at all levels of management and engineering as well as other key professionals throughout the automotive world.
Develop a new product category, hire an analyst firm to conduct some market research, and show how your new product provides benefits to customers. We see it in some “scientific” studies and also studies broadcast on TV advertisements. Here is one by a company called Makersite who touts their new approach called product lifecycle intelligence (PLI).
Makersite, a software company pioneering a new approach to sustainable product design and sourcing, released research conducted by Forrester Consulting, titled “Transform Product Sustainability into Performance Initiatives with Product Lifecycle Intelligence,” that reveals over half of organizations’ sustainability efforts are driven by regulations despite the benefits from adopting more sustainable product lifecycle intelligence (PLI).
Once again we are eliminating data silos. After more than 15 years of writing about products doing just that, I cannot believe it’s still a problem. It’s like the companies relying on complex Microsoft Excel spreadsheets to manage production. Oops, many still do that, too.
Currently, manufacturers struggle to translate compliance initiatives into making informed decisions during the product design phase due to outdated data systems and data silos. The study, commissioned by Makersite, shows that by implementing PLI to integrate data held within their systems, product engineers in the design phase can create products that are more sustainable (30%), have faster time-to-market (28%), and reap higher profits (26%).
The 2024 study, which included insights from 493 respondents with product design and sourcing decision-makers in manufacturing, also pointed to several operational improvements including the ability to support product lifecycle decisions with better data quality (29%), improved visibility of materials and component supply chains (28%), and more efficient sustainability reporting (28%).
Engineers always have trouble translating their benefit calculations into language the C-suite understands—or even cares about.
Despite the benefits, however, respondents reported experiencing challenges while securing executive support for incorporating sustainability in PLI (53%), measuring and quantifying the environmental impact of their products (51%), and obtaining budget to gather material, component, and supplier intelligence integral to optimizing their product’s quality, cost, and sustainability (50%). These difficulties are a manifestation of poor maintenance of availability, cost, sustainability, and performance data in manufacturers’ material and component libraries – an issue for 49% of decision-makers.
Emerson has gone through a process of divesting companies and adding others, such as NI (nee National Instruments) becoming overall more of an automation company. Much like years ago when Rockwell shed aerospace and trucks and other industries becoming Rockwell Automation.
Its tagline in press releases for some time has included software as an emphasis. Now, they’ve announced the new DeltaV Automation Platform adds SCADA, MES and operations management software technologies. The idea is to promote smarter, safer, optimized and more sustainable operations.
One of my more popular podcasts asked the question why industrial technology vendors are moving to software.
As part of its Boundless Automation vision for helping organizations deliver more seamless operations, global automation technology and software leader Emerson is evolving its DeltaV brand into the DeltaV Automation Platform. The newly expanded automation platform will include supervisory control and data acquisition (SCADA) systems, manufacturing execution systems (MES) and operations management software alongside the distributed control (DCS) and safety systems (SIS) and other technologies that have been part of the brand for decades. The evolution builds a more comprehensive automation platform to make it easier for users to deliver smarter, safer, more optimized and more sustainable operations.
Organizations across nearly every industry including life sciences, specialty chemical, mining and extraction, food and beverage, energy and more are experiencing new complexities as they face the modern challenge of improving throughput, performance and quality while simultaneously increasing sustainability of operations. Navigating this increased complexity requires seamless mobility of data, reliable performance and advanced control strategies from the plant floor to the corporate boardroom. The comprehensive nature of the new DeltaV Automation Platform will empower users to move away from “plant-by-plant” strategies to “site-by-site” or even enterprise automation solutions—the more advanced, integrated automation strategies that are increasingly necessary to compete in a complex global marketplace.
This, of course, is an ideal way to perpetuate, and indeed increase, vendor lock-in of its customers. Why go anywhere else for all your hardware and software needs?
“In an era of increased demand and higher sustainability targets, today’s organizations are looking for ways to manage and contextualize data across the many software solutions they use to help unlock easier, faster and safer decisions,” said Nathan Pettus, president of Emerson’s process systems and solutions business. “The DeltaV Automation Platform will combine a flexible, fit-for-purpose portfolio of DCS, SIS, SCADA, MES and operations management software with unmatched application and cross-industry expertise to help cross-functional teams across the enterprise more easily achieve their goals.”
With an extensive portfolio unified under one brand, users will have access to a comprehensive technology ecosystem that provides a broader suite of solutions. Organizations will more quickly and easily find the right solutions to meet their specific needs and will gain easier access to service, training and support.
All solutions in the DeltaV Automation Platform will be seamlessly supported through the Guardian digital customer experience.
