Archive | Marketing

7 Characteristics of a good spokesperson

Would you be a good company spokesperson? It is hard to believe, but I’m closing in on 20 years in this writing gig. Four different companies, but the same me. Media people have connected me with a variety of company spokespeople during those years. Some of them are CEOs, while some of them are technical […]

Continue Reading 0

Are We Too Old To Be Creative?

Are we too old to be creative? I don’t even know you, but I know the answer. No! When I reached 30, I was really bummed. Over the hill. No great mathematician, so they said, ever had a significant discovery after age 30. But then, I was no mathematician. But still, was life over? Be […]

Continue Reading 0

Business Startup Accelerator for Internet of Things

Following yesterday’s news about support for start-ups doing crowd funding, today we have news of an accelerator for start-ups in the Internet of Things space. Only a couple are specifically industrial, but there are interesting ideas. These technology accelerators were big in Silicon Valley, of course, but then there’s Beta Works in New York City. […]

Continue Reading 0

Industrial Products – Do You Buy Good Enough Or Best?

One of my new favorite tech news sites is The Information. It’s a subscription email newsletter/Website founded by Jessica Lessin. (Interestingly my other favorite is Pando, also founded by a woman–Sarah Lacy.) Jessica’s husband, Sam, wrote a post with a provocative thought this week, The Good Enough Stuff Revolution. He asks, “Are Harry’s or Dollar […]

Continue Reading 0

Smart Marketing For Engineers

Rebecca Geier was the first marketing person I met at National Instruments in my first year after leaving manufacturing for media. She has remained a friend whom I respect. A few years ago she left NI and founded TREW Marketing–an agency specializing in helping clients develop and execute marketing projects to an engineering customer. She […]

Continue Reading 0
Follow

Follow this blog

Get every new post delivered right to your inbox.