Archive | Marketing

Are We Too Old To Be Creative?

Are we too old to be creative? I don’t even know you, but I know the answer. No! When I reached 30, I was really bummed. Over the hill. No great mathematician, so they said, ever had a significant discovery after age 30. But then, I was no mathematician. But still, was life over? Be […]

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Business Startup Accelerator for Internet of Things

Following yesterday’s news about support for start-ups doing crowd funding, today we have news of an accelerator for start-ups in the Internet of Things space. Only a couple are specifically industrial, but there are interesting ideas. These technology accelerators were big in Silicon Valley, of course, but then there’s Beta Works in New York City. […]

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Industrial Products – Do You Buy Good Enough Or Best?

One of my new favorite tech news sites is The Information. It’s a subscription email newsletter/Website founded by Jessica Lessin. (Interestingly my other favorite is Pando, also founded by a woman–Sarah Lacy.) Jessica’s husband, Sam, wrote a post with a provocative thought this week, The Good Enough Stuff Revolution. He asks, “Are Harry’s or Dollar […]

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Smart Marketing For Engineers

Rebecca Geier was the first marketing person I met at National Instruments in my first year after leaving manufacturing for media. She has remained a friend whom I respect. A few years ago she left NI and founded TREW Marketing–an agency specializing in helping clients develop and execute marketing projects to an engineering customer. She […]

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Manufacturing Industry Consolidation

What Does It Mean When An Industry Consolidates? For companies in the control and automation space, as well as manufacturing in general, acquisitions power growth. Rockwell Automation became a factor in process automation through a number of strategic acquisitions. Siemens fulfills its digital manufacturing vision through acquisitions. ABB, until recently, pursued a growth by acquisition […]

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Marketing and Product Development Essentials

One more note from my visit with Fluke last week. The first day of meetings was devoted to a conversation/focus group with a number of customers, partners and “bloggers” (me). Voice of Customer We were introduced to the product development process for its latest vibration-sensing tool. Their process is iterative—discovering problems customers have, watching how […]

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