Archive | Marketing

Houston, Marketing, and Einstein

Happy Labor Day Monday is a holiday in the US. We’re supposed to take the day off and have a “last day of summer.” I wound up being like a European and took about half of August off. Almost two weeks pretty much off the grid. Then a trip to Foxboro. And as always in […]

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Technology Is Not The Disrupter-Look At Business Models

(Photo by Alberto Brea) Technology isn’t the business disrupter. How we use technology is. I was reading the marketing blog of Bryan Kramer, whom I’ve met at various Dell Technology events. He posted this photo thinking about marketing and business. Look at our business in industrial automation in the USA. Everyone complains about Rockwell Automation […]

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7 Characteristics of a good spokesperson

Would you be a good company spokesperson? It is hard to believe, but I’m closing in on 20 years in this writing gig. Four different companies, but the same me. Media people have connected me with a variety of company spokespeople during those years. Some of them are CEOs, while some of them are technical […]

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Are We Too Old To Be Creative?

Are we too old to be creative? I don’t even know you, but I know the answer. No! When I reached 30, I was really bummed. Over the hill. No great mathematician, so they said, ever had a significant discovery after age 30. But then, I was no mathematician. But still, was life over? Be […]

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Business Startup Accelerator for Internet of Things

Following yesterday’s news about support for start-ups doing crowd funding, today we have news of an accelerator for start-ups in the Internet of Things space. Only a couple are specifically industrial, but there are interesting ideas. These technology accelerators were big in Silicon Valley, of course, but then there’s Beta Works in New York City. […]

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Industrial Products – Do You Buy Good Enough Or Best?

One of my new favorite tech news sites is The Information. It’s a subscription email newsletter/Website founded by Jessica Lessin. (Interestingly my other favorite is Pando, also founded by a woman–Sarah Lacy.) Jessica’s husband, Sam, wrote a post with a provocative thought this week, The Good Enough Stuff Revolution. He asks, “Are Harry’s or Dollar […]

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