Archive | Marketing

Smart Marketing For Engineers

Rebecca Geier was the first marketing person I met at National Instruments in my first year after leaving manufacturing for media. She has remained a friend whom I respect. A few years ago she left NI and founded TREW Marketing–an agency specializing in helping clients develop and execute marketing projects to an engineering customer. She […]

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Manufacturing Industry Consolidation

What Does It Mean When An Industry Consolidates? For companies in the control and automation space, as well as manufacturing in general, acquisitions power growth. Rockwell Automation became a factor in process automation through a number of strategic acquisitions. Siemens fulfills its digital manufacturing vision through acquisitions. ABB, until recently, pursued a growth by acquisition […]

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Marketing and Product Development Essentials

One more note from my visit with Fluke last week. The first day of meetings was devoted to a conversation/focus group with a number of customers, partners and “bloggers” (me). Voice of Customer We were introduced to the product development process for its latest vibration-sensing tool. Their process is iterative—discovering problems customers have, watching how […]

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Construct a Website That Builds Business-Automation Integrators Lag

Authentia has published a comprehensive study of the control system integrator industry’s digital marketing performance. You can find additional information on the author’s blog. Many industrial/manufacturing industries lag behind in their adoption of modern digital marketing practices, largely due to target demographics that have been slow to embrace social media and mobile computing. This has […]

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Construct a Website That Builds Business-Automation Integrators Lag

Authentia has published a comprehensive study of the control system integrator industry’s digital marketing performance. You can find additional information on the author’s blog. Many industrial/manufacturing industries lag behind in their adoption of modern digital marketing practices, largely due to target demographics that have been slow to embrace social media and mobile computing. This has […]

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Media and Marketing—Awareness Counts

How do you get information about manufacturing/production and technology? Are you concerned with the influence of advertisers over editorial? Are you aware if the article you’re reading is from a supplier or “objective” reporter? I have a friend who left traditional Business-To-Business (B2B) media to go out on his own (no, this isn’t about me […]

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Manufacturing Connection Updates for mid-August

Unsubscribe I sometimes do some consulting on digital marketing and have noticed something about the “unsubscribe” feature in distributed email news. Companies provide a number of ways to unsubscribe from newsletters. Some are easy to find. You click, it takes you to a Website, it says “unsubscribed.” Others hide the unsubscribe link through one of […]

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