Archive | Marketing

Construct a Website That Builds Business-Automation Integrators Lag

Authentia has published a comprehensive study of the control system integrator industry’s digital marketing performance. You can find additional information on the author’s blog. Many industrial/manufacturing industries lag behind in their adoption of modern digital marketing practices, largely due to target demographics that have been slow to embrace social media and mobile computing. This has […]

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Construct a Website That Builds Business-Automation Integrators Lag

Authentia has published a comprehensive study of the control system integrator industry’s digital marketing performance. You can find additional information on the author’s blog. Many industrial/manufacturing industries lag behind in their adoption of modern digital marketing practices, largely due to target demographics that have been slow to embrace social media and mobile computing. This has […]

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Media and Marketing—Awareness Counts

How do you get information about manufacturing/production and technology? Are you concerned with the influence of advertisers over editorial? Are you aware if the article you’re reading is from a supplier or “objective” reporter? I have a friend who left traditional Business-To-Business (B2B) media to go out on his own (no, this isn’t about me […]

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Manufacturing Connection Updates for mid-August

Unsubscribe I sometimes do some consulting on digital marketing and have noticed something about the “unsubscribe” feature in distributed email news. Companies provide a number of ways to unsubscribe from newsletters. Some are easy to find. You click, it takes you to a Website, it says “unsubscribed.” Others hide the unsubscribe link through one of […]

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The Manufacturing Connection

Marketing Manufacturing Solutions

While I was attending the ISA Marketing and Sales Summit in New Orleans in September, I had a chance to talk about marketing manufacturing solutions to manufacturing professionals with Matt Leary of Solutions Insights. This is interesting to people on both sides of the desk. And, yes, I was so swamped throughout August and September […]

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Testing Products With Preconceived Ideas

  “I am about to start testing these products, and here is my conclusion.” I was product development manager of a consumer products company and a member of an ASHRAE technical committee when this journalist/tester/writer for Consumer Reports visited a committee meeting and made that statement. That was 30 years ago. I have not read […]

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Invensys Enhances Social Community

I have often referred to Jim Cahill’s blog as the model for a company-oriented social media effort. His perseverence over many years–going on eight, I believe (gosh, we’re all getting old)–has paid off well. Maryanne Steidinger told me about the Invensys blogs last October and I subscribed and wrote about them. Invensys Operations Management recently […]

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