by Gary Mintchell | Oct 23, 2019 | Automation, Commentary, Process Control, Security
I’ve followed Foxboro and Triconex for many years now in my coverage of the process automation business. A great company that, not unlike too many others, suffered now and again with very poor management. The company has now settled in nicely at its home in Schneider Electric and appears to be healthy here.
Much credit must go to Gary Freburger. He provided a steadying hand as the leader before and through the transition, as well as guiding the integration into the new home. He is retiring at the end of the year. I’ve met a number of great leaders and a few stinkers in my 20 years at this side of the business. Gary’s one of the great ones. And his chosen successor (see more below) seems more than up for the task of building on his successes.
Marcotte Succeeds Freburger as Process Automation President
This week’s major announcement revealed that Nathalie Marcotte has been selected to succeed Freburger as president of its Process Automation business, effective Jan. 1, 2020.
“After a long, successful industry career, including more than 15 years serving Invensys and Schneider Electric in various senior leadership roles, Gary has decided to retire,” said Peter Herweck, executive vice president, Industrial Automation business, Schneider Electric. “We thank him for his many contributions and his strong legacy of success. We wish him well, and I congratulate Nathalie on her appointment. She brings more than 30 years of industry knowledge, expertise and experience, as well as a long record of success. I look forward to working with her as we build on the success Gary has delivered.”
Since joining the Schneider organization in 1996, Marcotte has held several positions of increasing responsibility, including vice president of Global Performance and Consulting Services; vice president, North America marketing; general manager for the Canadian business; and, prior to her current position, vice president, marketing, Global Systems business. As the company’s current senior vice president, Industrial Automation Services, she is responsible for Schneider Electric’s Services business and offer development, ranging from product support to advanced operations and digital services. She is also responsible for the company’s Global Cybersecurity Services & Solutions business, including the Product Security Office.
“As we move through this transition, it will be business as usual for Schneider Electric and our Process Automation customers,” Marcotte said. “Gary and I are working very closely together to ensure there will be no disruptions to our day-to-day operations. This ensures our customers have the same access to the exceptional people, products and technology they have come to trust and rely on to improve the real-time safety, reliability, efficiency and profitability of their operations.”
“I thank Gary for his many contributions to Schneider Electric and to our industry in general. Under his leadership, our customers, partners and employees have never been better situated to succeed, today and tomorrow,” Marcotte said. “This transition will have no impact on our technology strategy and portfolio roadmap. We remain committed to our continuously-current philosophy, which means never leaving our customers behind. Now, by leveraging the strength of the full Schneider Electric offer, we can take the next step toward enabling an easier, less costly digital transformation for our customers, while keeping them on the path to a safer, more secure and profitable future.”
Following the opening keynotes, I had the opportunity to chat privately with Freburger and Marcotte. Following summarizes a few key takeaways.
Digitalization and Digital Transformation.
These topics were prominently displayed in the ballroom before the keynotes. In fact the welcome and opening presentation were given by Mike Martinez, Director of Digital Transformation Consulting. These are common themes in the industry—in fact, not only process automation, but also at the IT conferences I cover. Each company has its own unique take on the terms, but it still boils down to data, data integrity, databases, and data security. All of which were discussed.
Key Points From the Presidents.
Integration across Schneider Electric. One priority has been working with other business units (and their technologies) across the Schneider Electric portfolio. This could be PLCs and drives, but power is a huge emphasis. Schneider Electric management wants very much for its process automation acquisition to integrate well with its historic electric power business. This is seen as a strategic opportunity. One thought-provoking observation—is the process engineer/electrical engineer divide as serious as the IT/OT divide? No direct answer. But these domains have historically had little to no collaboration. One to watch.
Close working relationship with AVEVA. If you recall, Schneider Electric bundled its various software acquisitions including the ones from Invensys (Wonderware, Avantis) and used them to buy into AVEVA—the engineering software company. Bringing automation and software together was a constant source of pain for Invensys. Schneider Electric dealt with it through a separate company. Along the way, cooperation seems to be better than ever. Marcotte explained to me that Foxboro combines its domain expertise with the more broadly general software platforms to achieve customer values. See for example my previous post on Plant Performance Advisors Suite.
Cybersecurity. Marcotte has been leading Schneider’s cybersecurity efforts. These are seen as a key part of Schneider Electric’s offer. See especially the establishment of the ISA Global Cybersecurity Alliance. They don’t talk as much about Internet of Things as at other conferences, when I probed more deeply about IT, cybersecurity was again brought up as the key IT/OT collaboration driver.
It’s been a struggle, but the Schneider Electric process automation business (Foxboro and Triconex) seems as strong as ever. And the people here—both internal and customers—are optimistic and energetic. That’s good to see.
by Gary Mintchell | Sep 24, 2019 | Asset Performance Management, Automation, Internet of Things, Operations Management
Everyone touts Digital Transformation lately. Emerson Automation has been patiently building a Digital Transformation practice through acquisition and development. Executives announced advances at this year’s edition of Emerson Global Users Exchange—my second stop of the Fall Conference Tour. I see Emerson pulling away from many of its automation peers becoming part of a select group of suppliers putting it all together (the others being Siemens, ABB, and Schneider Electric / AVEVA).
I’m going to run through some of the more significant announcements from the press conferences so far this week.
New Digital Transformation Organization
Emerson has established a dedicated organization focused on digital transformation technologies and programs. The Digital Transformation business brings together resources to help manufacturers develop and implement pragmatic digital transformation strategies that deliver industry-leading, or Top Quartile, performance. The $650+ million business combines existing expertise in consulting, project execution, smart sensor technologies, data management and analytics – all part of Emerson’s Plantweb digital ecosystem. The organization will help customers not only establish a clear vision for digital transformation, but also execute and realize measurable results at each step of their journey.
“In a space inundated by confusing promises, Emerson helps customers define and execute a practical and successful path to digital transformation,” said Lal Karsanbhai, executive president of Emerson’s Automation Solutions business. “With our new Digital Transformation business, we are strategically focused on guiding customers to the right strategy, helping them drive improved organizational alignment, and implementing programs that accelerate improved business performance.”
“The industry is at a critical point in the digital transformation journey,” said Stuart Harris, group president for Emerson’s new Digital Transformation business. “Many companies have a vision but struggle to implement practical solutions that deliver results and therefore they are getting frustrated. Other companies are solving specific problems, but not realizing value at scale across the enterprise. Emerson has the technology to provide practical solutions, and the experience to define the best practices and roadmap to help make a broad operational impact.”
Existing and new Emerson resources comprising the business include:
- Operational Certainty Consulting: facility and enterprise-level roadmap strategies and implementation to improve reliability, safety, production and energy utilization metrics
- Operational Analytics: the industry’s most comprehensive portfolio of predictive diagnostics and advanced analytics, providing insights on health and performance of operational assets
- Industry Solutions: deep, industry-specific expertise on solutions to drive key performance indicators
- Pervasive Sensing: the industry’s largest portfolio of smart, easy-to-deploy, connected devices, including wireless instruments
- Project Management: best practices, tools and resources to implement a digital transformation project with confidence
Comprehensive Operational Analytics Portfolio
Emerson’s portfolio of operational analytics focuses on the greatest source of value for industrial manufacturers – the production itself. Operational analytics with embedded domain knowledge can impact and improve performance of simple equipment, complex assets and process units, and entire production plants.
“We recommend addressing the high impact, known problems first,” Zornio said. “By using proven models that make analytics accessible to the personnel responsible for the performance of assets, our customers can act quickly to solve problems faster. For example, Emerson’s solutions can detect and address 80% of the equipment failure modes contributing to production loss in a plant in real-time.”
Additionally, Emerson’s enhanced portfolio includes machine learning and artificial intelligence that can be used to identify new discoveries and deepen insight to impact business performance. These tools provide perspective previously unattainable with traditional analytics.
“With our acquisition of KNet and its integration into our Plantweb Optics asset performance platform, Emerson can provide not only some of the most advanced machine learning and AI tools in the industry, but also the connection to people and workflows, which are critical to digital transformation success,” Zornio said.
Emerson’s portfolio now provides both pre-packaged analytics solutions as well as a complete analytics toolbox for users to develop their own applications. This portfolio is supported by Emerson’s Operational Certainty consulting practice and robust data management capabilities that provide a foundation for analytics success.
AMS Asset Monitor increases visibility and adds predictive analytics
AMS Asset Monitor edge analytics device digitalizes essential asset data and analytics for better operations performance and improved decision making. AMS Asset Monitor provides actionable insights into essential
assets that were previously monitored only with infrequent assessments. The new edge analytics device will connect with Emerson’s Plantweb Optics asset performance platform to provide key operations personnel with instant asset health details for operations and maintenance decision making.
Plants typically monitor the condition of essential assets such as pumps, fans, and heat exchangers only every 30 to 60 days. The longer the gap, the more likely that a defect goes undetected and results in an unexpected failure with significant impact on production, product quality, and plant efficiency. The new AMS Asset Monitor combines easy deployment, embedded logic-based analytics, and intuitive health scoring to make it easier for organizations to monitor and maintain essential assets. For instance, AMS Asset Monitor’s analytics and visualization can help plant personnel effectively plan maintenance during scheduled shutdowns and turnarounds and reduce or eliminate unplanned downtime.
Unlike typical analytics devices that send data to a historian or the cloud to be processed later, AMS Asset Monitor provides analytics at the edge, performing calculations at the device. This device-centered analytics capability reduces the time, complication, and expense of adding analytics to a plant’s assets. Each device collects data continuously and uses embedded logic to identify and diagnose common reliability issues. Individual issues such as imbalance, misalignment, bearing faults, lubrication issues, or fouling are consolidated into an overall asset health score. AMS Asset Monitor then communicates these health scores via a web browser or—when integrated with Plantweb Optics—through real-time persona-based alerts on mobile devices. Plantweb Optics also enables enterprise-wide visibility and expands edge analytics and digital intelligence throughout the organization, keeping personnel aware of essential asset health.
“Plants are always looking for more ways to improve profitability by increasing productivity. Just a percentage point or two in availability can equal millions of dollars per year or more,” said John Turner product manager for online prediction, Emerson. “The AMS Asset Monitor enables personnel across the plant to see the current health of essential assets along with suggested actions to improve asset health. This allows them to make informed decisions to maintain reliability, increase uptime and maximize productivity.”
The AMS Asset Monitor’s small footprint along with wired or wireless Ethernet connectivity make it simple to install. The edge device can support new applications by simply adding new logic-based analytics.
Industrial Wireless Network Solution
Emerson is partnering with Cisco to introduce a next-generation industrial wireless networking solution. The new Emerson Wireless 1410S Gateway with the Cisco Catalyst IW6300 Heavy Duty Series Access Point combines the latest in wireless technology with advanced WirelessHART sensor technology, delivering reliable and highly secure data, even in the harshest industrial environments.
“A secure connection that scales easily is the foundation for every successful IoT deployment.” said Liz Centoni, senior vice president and general manager, IoT at Cisco. “By using the power of the intent-based network, Cisco provides a secure, automated, rock solid infrastructure helping IT and operational teams work together to reduce complexity and improve safety.”
This next-gen wireless access point provides enhanced wi-fi bandwidth necessary for real-time safety monitoring, including Emerson’s Location Awareness and wireless video. These applications enhance personnel safety practices, improve plant security and help ensure environmental compliance. A reliable and fast connection between devices and people streamlines decision making by providing real-time analytics. It also enables a mobile workforce to virtually come together, collaborate and resolve critical issues in a timely manner.
“Products installed in industrial plants need to last for years, even decades,” said Bob Karschnia, vice president of wireless at Emerson. “This kind of longevity was a critical design and engineering requirement to ensure this new wireless access point was future-proofed to meet a rapidly evolving technology landscape.”
Personalized Digital Experience
Emerson‘s new personalized digital experience – MyEmerson–connects people and technology through streamlined work processes and better collaboration. With a MyEmerson online account, users can access digital tools to quickly engineer solutions, manage software and installed assets, access training, collaborate with experts, streamline procurement processes, and improve visibility into buying history and trends.
“Driven by our personal interaction with digital technology, customers have new expectations today about speed and access to information,” said Brad Budde, vice president of digital customer experience, Emerson
Automation Solutions. “Our customers still want access to human expertise, but now expect a great digital experience as well. Combining these two experiences to deliver information immediately and use it to solve problems faster is what drives new business value.”
Digital engineering tools help engineers collaborate, gain confidence in an evolving industry, and streamline time-consuming manual processes. With online sizing, selection, and configuration tools for measurement instrumentation, valves, actuators, fluid control, pneumatic and electrical solutions, engineers can confidently and accurately specify solutions for their unique requirements and process conditions. By employing
digital tools, engineers can configure instrumentation up to 93% faster, typically saving over 100 engineering hours annually.
For procurement professionals, MyEmerson includes access to online purchasing and supplier management resources. Once solutions are selected and configured by engineering counterparts, the information moves seamlessly to the procurement team – eliminating the need for manual handoffs and duplicate entry of model codes. Procurement personnel can then create requisition lists, generate quotes and automatically populate purchase orders. With greater visibility to order status and order history, procurement teams have access to the information they need to drive more efficient processes.
The MyEmerson development roadmap will centralize the management of software, hardware and workforce upskilling. With easier access to technical documentation, easier identification of device location, and the ability to initiate repair, replacement or service as needed, organizations gain maintenance and turnaround planning efficiencies. By moving from manual management of disparate software applications, updates and
licenses, users will be able to actively operate and maintain their software portfolio through a single-entry point. Both hardware and software records will be tightly integrated to relevant training, enabling trackable and accessible information in the same experience.
by Gary Mintchell | Sep 17, 2019 | Automation, Technology
This entire area of collaborative robots (cobots) just keeps getting more interesting. The idea of humans and robots working collaboratively is intuitive but has been difficult to achieve. Cobots have ramifications far beyond industrial applications. But even here, they can lead the way to better productivity and effectiveness.
In this latest piece of news, Universal Robots (UR) announced the immediate availability of the UR16e which boasts an impressive 16 kg (35 lbs) payload capability.
This cobot combines the high payload with a reach of 900 mm and pose repeatability of +/- 0.05 mm making it ideal for automating tasks such as heavy-duty material handling, heavy-part handling, palletizing, and machine tending.
“In today’s uncertain economic climate manufacturers need to look at flexible solutions to stay competitive,” said Jürgen von Hollen, President of Universal Robots. “With UR16e, we meet the need for a collaborative robot that can tackle heavy-duty tasks reliably and efficiently. This launch significantly expands the versatility of our product portfolio and gives manufacturers even more ways to improve performance, overcome labor challenges, and grow their business.”
Developed on UR’s e-Series platform, the UR16e offers these benefits:
· Fast and frictionless deployment with easy programming and a small footprint
UR16e makes accelerating automation easy and fast. Programming and integration is simple – regardless of the user’s experience or knowledge base. Like all UR’s cobots, UR16e can be unpacked, mounted and programmed to perform a task within less than an hour. With a small footprint and 900 mm reach, UR16e easily integrates into any production environment without disruption.
· Addresses ergonomic challenges while lowering cost
With its 16 kg payload, UR16e eliminates the ergonomic and productivity challenges associated with lifting and moving heavy parts and products, lowering costs, and reducing downtime.
· Ideal for heavy-duty material handling and machine tending
Rugged and reliable, UR16e is ideal for automating high-payload and CNC machine tending applications, including multi-part handling, without compromising on precision.
“At Universal Robots we continue to push the boundaries of what’s possible with collaborative automation,” continued von Hollen. “Today, we’re making it easier than ever for every manufacturer to capitalize on the power of automation by bringing a cobot to market that is built to do more, as it delivers more payload than our other cobots.”
Like with UR’s other e-Series cobots; UR3e, UR5e and UR10e, the UR16e includes built-in force sensing, 17 configurable safety functions, including customizable stopping time and stopping distance, and an intuitive programming flow. UR16e meets the most demanding compliance regulations and safety standards for unobstructed human-robot collaboration, including EN ISO 13849-1, PLd, Category 3, and full EN ISO 10218-1.
by Gary Mintchell | Sep 10, 2019 | Internet of Things, Manufacturing IT
Sean Riley, Global Director of Manufacturing and Transportation at Software AG, discussed Industrial IoT (IIoT) implementation in industry with me a couple of weeks ago. Now, a survey sponsored by Software AG has been released revealing that manufacturers are not scaling IIoT across the enterprise due to failure to invest in predictive analytics and innovative integration strategies.
The shocking thing to me about the survey is that it mirrors survey results over the past three or four years. Executives and managers recognize a problem further even acknowledging that this is something that could cost them competitively against the market even putting them out of business. Yet, they cannot figure out how to do it right. They whine about how tough it is.
Sounds to me like a new crop of leadership is needed.
There are good practices taught some 40 years ago when I took a deep dive while implementing my first IT project. Things like understanding the system first. Bringing all the departments in on the plans, work to be done, and benefits we all would get. Some recommendations from Software AG sound that familiar—breaking silos, bringing IT and OT organizations closer together (a management problem, not a technical one), transparency in the project roll out.
The survey of over 125 North American manufacturers primarily in the heavy industry and automotive sectors revealed inability to scale IIoT investments across their enterprises results in losing millions of dollars in potential profits.
The survey also revealed that the vast majority of manufacturers queried report that their IIoT investments are limited – locked in one small department or sector of their company – preventing these organizations from sharing the power of IIoT across their enterprises.
Other key findings include:
- 80% of all survey respondents agree that processes around IIoT platforms need to be optimized or they will face a competitive disadvantage but very few are doing this
- IT-OT integration is considered one of the most difficult tasks – with 57% of automotive manufacturers stating that this has prevented them from realizing full ROI from their IIoT investments
- 84% of automotive and heavy industry manufacturers agree that the most important area of IIoT is “monetization of product-as-a-service-revenue.” However, optimizing production is still important with 58% of heavy industry and 50% of automotive manufacturers agreeing with that statement
- Curiously, defining threshold-based rules is considered almost as difficult as leveraging predictive analytics to scale IIoT. More than 60% of respondents stated that defining threshold-based rules was as difficult as integrating IT systems and IoT sensors into existing control systems.
“Manufacturers place a high value on IIoT, but they are encountering serious difficulties in unlocking the complete intended value to unleash their innovation across their organizations,” said Riley. “Fortunately, there is a way for them to quickly and easily resolve this problem. By investing in the right IT-OT integration strategy that leverages sensors, predictive analytics, machine learning, control applications, and product quality control, manufacturers can fix this problem in less than 6-12 months while realizing other key benefits, namely extended equipment lifetime, reduced equipment maintenance costs and accessing more accurate data for production-quality improvements.”
Riley outlined five best practices for manufacturers to follow when looking to scale their IIoT investments across their enterprises and realize immediate profits and competitive advantage. Those best practices are:
1. Ensure clear collaboration between IT and the business by leveraging a step by step approach that starts focused and has clear near term and long- term objectives to scale
2. Create a transparent roll out process and don’t let other plants or departments move ahead outside of it
3. Give IT the ability to connect at speed with a digital production platform that is proven to be successful
4. Leverage a GUI driven, consistent platform to enable an ecosystem of IT associates, business users and partners around the platform
5. Enable the plant or field service workers to work autonomously without continual support from IT through GUI driven analytics, centralized management and easy, batch device connectivity and management
Riley also stated that it is critically important for manufacturers to select the best possible IIoT integration platform supported by key enabling technologies like streaming analytics, machine learning, predictive analytics and a larger ecosystem. Software AG’s Cumulocity IoT platform recently received the highest use case scores from Gartner Group in the brand new “Critical Capabilities for Industrial IoT Platforms” report which included Monitoring Use Case, Predictive Analytics for Equipment Use and Connected Industrial Assets Use Case for its IoT.
The Software AG IIoT Implementation survey was completed in Q2 2019 by Software AG and an independent third-party research house. The survey queried nearly 200 respondents at large manufacturing companies across automotive, heavy industry, high-technology, electronics, pharmaceutical and medical device industries. The respondents were primarily senior executives leading Manufacturing or Information Technology with the breakdown of 50% Managers, 38% Directors and 13% Vice Presidents or higher.
Software AG product
The press release contained some information about the company’s IoT platform—Cumulocity.
Being device and protocol agnostic allows it to connect, manage, and control any “thing” over any network. Cumulocity IoT is open and independent, letting customers connect to millions of devices without being locked into one single vendor.
by Gary Mintchell | Sep 4, 2019 | Automation, Events, Productivity, Technology
That engineers would develop ways for humans and robots to co-exist, yes even collaborate, seemed inevitable. Why should we consign robots to cages as safety hazards when the future assuredly requires close collaboration. Therefore the burgeoning area of collaborative robotics or cobots.
I’m thinking not just about industrial applications. Robots surely will assist an aging population cope with everyday tasks in our (near) future of fewer people to populate those jobs.
Several of the “old guard” robotics companies have developed “co-bots” but I’ve watched the development of Universal Robots for some time. The company sponsored this blog for a while a few years ago. Here I’ve picked up on a couple of items. The UR marketing team was a bit surprised to discover that I have more than a passing interest in packaging. As a matter of fact, I noticed packaging as a likely growth area for automation about 18 years ago, and that feeling has been borne out.
One story concerns a packaging demonstration with a socially worthwhile goal mixed in. The other reports on a recent market study by ABI Research.
Universal Robots Solves Random Picking Challenge, Providing Food for At-Risk Youth
The challenge: Pick six differently sized food items randomly oriented on a moving conveyor and place each of these items into the same pouch. Then do this again 1,199 more times, ensuring each pouch has the same six items. This is the challenge Universal Robots and Allied Technology will address, quickly identifying and picking items – ranging widely from packs of Craisins to cans of beef ravioli – in Pack Expo’s Robotics Zone during the three-day show.
“Random picking is quickly becoming one of the most sought-after automation tasks from industries such as e-commerce, fulfillment centers and warehousing,” says Regional Sales Director of Universal Robots’ Americas division, Stuart Shepherd. “At Pack Expo, Universal Robots and Allied Technology will demonstrate how UR cobots can be quickly deployed in a compact, modular system, handling the entire process from box erecting, to vision-guided conveyor tracking, part picking, tote assembly, pouch filling and sealing, kitting and palletizing,” he says, adding how the packaging line is also a testament to the capabilities of Universal Robots’ growing number of Certified System Integrators (CSIs). “Allied Technology was able to quickly create this fully-automated solution. We are delighted to see our cobots competently integrated in so many new packaging applications now.”
Allied Technology and Universal Robots’ packaging line features four UR cobots equipped with products from the UR+ platform that certifies grippers, vision cameras, software, and other peripherals to work seamlessly with UR’s collaborative robot arms. The latest flexible grasping technology will be showcased by a UR5e with Piab’s new Kenos® KCS vacuum gripper guided by a vision camera from UR+ partner Cognex.
Once completed, the 1,200 bags of food will be delivered to “Blessings in a Backpack” a leader in the movement to end childhood hunger, ensuring that children receiving free or subsidized school lunches during the week do not go hungry over the weekends. “We look forward to showcasing this demo that is meaningful in so many ways,” says Shepherd. “We are excited to partner with Blessings in a Backpack while also addressing the needs of the packaging industry with solutions that will simplify and fast-track cobot deployment on their lines.”
Unlike traditional robots caged away from show attendees, visitors to the UR booth are able to walk right up to the UR cobots and interact with them. The booth “playpen area” will feature several cobot arms including a U53e with Robotiq’s new UR+ certified E-Pick Vacuum Gripper, allowing attendees to explore on-the-spot programming. The gripper is one of the recent additions in a rapidly expanding UR+ product portfolio that now includes no less than 195 UR+ certified products with 400+ companies participating in the UR+ developer program.
Market Leadership
Meanwhile, Universal Robots maintains top spot in ABI Research’s Ranking of Cobot Companies in Industrial Applications; Doosan, Techman Robot, and Precise Automation are closing in.
This news originates with ABI Research. There are well over 50 manufacturers of collaborative robots (cobots) worldwide, but only a handful of these companies have so far deployed cobots on any meaningful level of scale. Tens of thousands of cobots have been sold as of 2019 and earned US$500 million in annual revenue for world markets. In its new Industrial Collaborative Robots Competitive Assessment, global tech market advisory firm, ABI Research finds Universal Robots (UR) to be the clear forerunner, particularly in implementation.
The Industrial Collaborative Robots Competitive Assessment analyzed and ranked 12 collaborative robot vendors in the industry – ABB, Aubo Robotics, Automata, Doosan Robotics, FANUC, Franka Emika, Kuka AG, Precise Automation, Productive Robotics, Techman Robot, Universal Robots, and Yaskawa Motoman – using ABI Research’s proven, unbiased innovation/implementation criteria framework. For this competitive assessment, innovation criteria included payload, software, Ergonomics and human-machine interaction, experimentation and safety; implementation criteria focused on units and revenue, cost and ROI, partnerships, value-added services, and the number of employees.
“Market leaders in cobots generally have well-developed cobot rosters, in many cases backed up by an ecosystem platform that integrates applications, accessories, and end-of-arm-tooling (EOAT) solutions in with the base hardware,” said Rian Whitton, Senior Analyst at ABI Research. With 37,000 cobots sold so far, UR leads, followed by Taiwanese provider Techman with 10,000, and Korea-based Doosan with over 2,000. Precise Automation, which uses an advanced direct drive solution to develop faster collaborative robots, was cited as the most innovative of the 12 providers, just edging out Universal Robots, who claimed the overall top spot due to their significant lead in implementation.
There are several companies that are too young to be challenging the dominant parties in the cobot market but are developing new and disruptive technologies that will allow them rise to prominence in the years to come. Productive Robotics is a case-in-point. The California-based developer has an arm with inbuilt vision, 7 axes for superior flexibility, long reach, and a very affordable price point, but has yet to deploy at scale. Automata, a British company that develops a ‘desk-top’ cobot costing less than US$7,000, is significantly lowering the barriers to entry for smaller actors and is championing the use of open-source middleware like ROS to program cobots for industrial use-cases. Germany-based Franka Emika and Chinese-American provider Aubo Robotics also represent relatively new entrants to the market who are building on the success of Universal Robots and are beginning to compete with them.
Perhaps surprisingly, while the major industrial robotics providers have developed cobot lines, they have generally been less successful in marketing them or gaining market traction relative to the pure-cobot developers. In part, this is down to focus. While collaborative robots are valuable, they generally suit deployments and use-cases with smaller shipments and a wider variety of small and large end-users. For industrial players like ABB, FANUC, KUKA AG and Yaskawa Motoman, their client-base tends to be large industrial players who buy fixed automation solution through bulk orders. Aside from this, all four of these companies are competing extensively for greater shipment figures in China, where the cobot oppurtunity relative to the market for traditional industrial systems is much less apparent than in Europe or North America.
“Though many of the cobots deployed by these companies are impressive, and they have a lot of software services, the high-cost and lack of easy use among their systems largely defeat the current value proposition of cobots, making them the laggards in this competitive assessment.” says Whitton.
Looking forward, the larger industrial players are likely to improve their relative position, as future growth in cobots rests on scaling up and large deployments. “Universal Robots, though likely to remain the market leader for the foreseeable future, will be increasingly competing on an even footing with near-peer cobot developers, who are already developing second-generation cobots with significant hardware improvements. Meanwhile, some more innovative companies will be able to accelerate adoption through price decreases, improved flexibility, and common platforms to retrofit collaborative capability on industrial robots,” Whitton concluded.
These findings are from ABI Research’s Industrial Collaborative Robots Competitive Assessment report. This report is part of the company’s Industrial Solution, which includes research, data, and analyst insights. Competitive Assessment reports offer comprehensive analysis of implementation strategies and innovation, coupled with market share analysis, to offer unparalleled insight into a company’s performance and standing in comparison to its competitors.
