Integrating Engineering and Project Execution

Integrating Engineering and Project Execution

The design engineering function originates data. It includes data about the structure of the plant or factory, data about the equipment and processes used to make the product, and data about the product(s) itself. In my early career, I embodied the movement of the data from design to operations and then back to design in a continuous loop of as designed—>as built—>as designed. I was also involved for a while in the development of a platform to automate this process using standards.

To say I’m interested in this area would be an understatement. And this process is important to all of you, too. Including those who siphon off some data for other uses such as accounting, customer service, maintenance, and reliability.

AVEVA, the integration of its iconic design engineering software and Schneider Electric’s software business, just introduced integrated engineering software designed to help customers transform the way capital projects are engineered, executed, and integrated into operations and maintenance.

The integrated portfolio comprises three software solutions. AVEVA Unified Engineering integrates process design with front-end engineering and detailed 3D based design. AVEVA Unified Project Execution links and streamlines procurement and construction processes for capital projects. AVEVA Enterprise Learning enables the rapid skilling of operators and engineers using Extended Reality (XR) and simulation tools, to ensure efficient startups and shutdowns, normal operations, and the ability to handle abnormal situations

“This launch builds on the recent news describing AVEVA’s capabilities as the first company in the engineering and industrial software market to comprehensively address the end-to-end digital transformation imperatives with an integrated portfolio of solutions that deliver efficiency, unlock value and empower people across the lifecycle of capital assets and operational value chains,” commented Craig Hayman, CEO, AVEVA. “It changes the way that owner operators engage with Engineering, Procurement and Construction (EPC) companies in designing, building, commissioning, and operating their capital assets.”

The functionality provided in these integrated solutions enables the realization of an EPC 4.0 strategy for owner operators, central to digital transformation in the capital-intensive process sectors. This allows collaboration on a global scale, through hybrid cloud architectures and on a common platform. The entire manufacturing process can be traced, tracked, and linked – from engineering and design, through procurement and construction, to handover and to operations and maintenance, as a comprehensive Digital Twin for the capital asset.

“As competition in the business world accelerates the time has come for industrial organization to innovate to facilitate the transition from the manual, document-centric processes, towards a data-driven vision of project design, procurement, and execution in order to increase safety, reduce costs, and minimize delays, “ commented Craig Hayman, CEO AVEVA. “With the launch of AVEVA Unified Engineering, a first of its kind solution, we are breaking down the silos between engineering disciplines and enabling our customers to turn conceptual designs into 3D models quickly, accelerating engineering to estimation and ensuring designs can be operated before committing billions of dollars.”

New AVEVA Unified Engineering enables the integration of the process model and plant model lifecycles from concept to detailed design, delivering frictionless collaboration for multi-discipline engineers to collaborate in the cloud. The net result is a minimum 50% improvement in engineering efficiency in FEED and up to 30% in detail design, which can yield a 3% total installed cost improvement. These savings can be re-invested to ensure engineering quality, accuracy, and maturity for downstream project execution business processes.

AVEVA Unified Project Execution solutions integrate with AVEVA Unified Engineering to further break down the silos within Procurement and Construction by combining key disciplines covering Contract Risk Management, Materials and Supply Chain Control, and Construction Management into one cloud based digital project execution environment. AVEVA Unified Project Execution solutions deliver up to 15% reduction in material costs, 10% reduction in field labor costs and reduces unbudgeted supplier change orders by up to 50%, which translates to 10% total installed costs savings opportunities for our customers.

AVEVA’s Enterprise Learning solutions combine traditional simulation-based learning with 3D connected learning management solutions. AVEVA’s learning solutions extend process models and 3D models from AVEVA Unified Engineering to fast track DCS panel operator training, field operator training, process and maintenance procedural training, and process safety situational awareness training using cloud and Extended Reality (XR) technology to deliver up to 2% Total Installed Cost reduction by improved operations readiness.

“Our Engineering portfolio enhancements will deliver increased agility for our customers, enabling them to reduce cost, risk, and delays, minimizing errors and driving rapid capital project execution. The cost savings are realized by mitigating capital investment risks at the process design stage, cutting engineering man-hours by up to 30% in plant design, reducing material costs in procurement by up to 15% as well as reducing field labor costs in construction by up to 10%,” commented Amish Sabharwal, SVP, Engineering Business, AVEVA. “With these new solutions AVEVA is providing integration across all stages of the capital project, from conceptual design to handover, to optimize collaboration and break down silos between both engineering disciplines and project stages.”

Integrating Engineering and Project Execution

Aligning Sales and Manufacturing Operations

Digitally integrating and aligning manufacturing operations with the rest of the enterprise has been an elusive goal for perhaps 20 years. It was a promise of ERP. Easy to say; hard to accomplish. Then we went through all the IT/OT stuff. Here’s another take–aligning sales and operations. Speaking from bitter experience, have faster and more accurate feedback from sales would have made our lives better in operations.

Salesforce just announced Manufacturing Cloud, a new industry-specific product for manufacturers. Manufacturing Cloud brings sales and operations teams together around a unified view of market and customer demands to more accurately forecast, plan, and drive predictable business performance. With Manufacturing Cloud, companies can now better meet commitments and run a more streamlined business while improving customer satisfaction. 

Here is the rationale from Salesforce: The manufacturing industry depends on predictability, as its capital-intensive businesses often have complex physical operations that cannot be quickly or inexpensively modified to meet changing customer demands. Unfortunately, operations teams aren’t always aligned with sales reps to ensure they have a single, real-time view of all aspects of their customer relationships.

Critical customer insights are siloed across spreadsheets and multiple ERP systems, which can negatively affect account performance and ultimately the ability to accurately predict demand. The resulting inventory stockouts, buildups and warehousing costs reduce operating margins and negatively impact revenue. In order for manufacturers to provide a seamless customer experience, they need a solution that helps them better understand customer needs while improving visibility across the entire value chain. 

“In the manufacturing industry, changing customer and market demands can have a devastating effect on the bottom line, so being able to understand what is happening on the ground is imperative for success,” said Cindy Bolt, SVP and GM, Salesforce Manufacturing. “Manufacturing Cloud bridges the gap between sales and operations teams while ensuring more predictive and transparent business, so they can build deeper and more trusted relationships with their customers.”

Introducing Manufacturing Cloud 
Manufacturing Cloud, the newest industry-specific product from Salesforce, delivers a new level of business visibility and collaboration between the sales and operations organizations of a manufacturing company. This allows them to have a better view of their customers through powerful new sales agreements and account-based forecasting solutions, providing visibility into their customer interactions while enabling them to generate more robust sales forecasts.

Salesforce has collaborated with major manufacturing and sales companies through the product pilot program, including Kawasaki Motors Corp., U.S.A. – Engines Division, Hitachi Chemical, CF Industries, Mipox, GELITA and more.

Manufacturing Cloud features include:

  • Sales Agreements allow manufacturers to unify their run-rate business with data housed in ERP and order management systems with the contract terms negotiated—including planned volumes and revenues—so both operations and account teams can have a 360-degree view of the customer. If any changes to the agreement are needed, they are immediately incorporated into the existing sales agreement, ensuring there is always a single source of truth. This allows account teams to manage the full sales agreement lifecycle and have visibility into committed and actual order volumes, the performance of the agreement against the forecast and other time-phased custom metrics. This also simplifies the renewal process, ensuring account teams continue to bring in revenue while increasing margins. 
  • Account-Based Forecasting provides manufacturers with a complete view of their current business alongside future opportunities. This allows sales, finance and operations teams to develop more accurate forecasts while breaking down internal silos. Account teams can also add updates on changing customer needs or market demands, allowing the team to collaborate and adjust forecasts in real-time, helping to make business transactions, profits and revenue margins more predictable. 

In addition to Manufacturing Cloud, Salesforce is also releasing new manufacturing-specific innovation across the Salesforce Customer 360 Platform to help manufacturers deliver greater transparency, streamline collaboration and grow their businesses.

  • Einstein Analytics for Manufacturing provides account managers with access to an intelligent experience with out-of-the-box KPIs into account health, demand insights, product penetration and sales agreement progress. By centralizing and analyzing key data sources, account managers can proactively engage clients that are at highest risk for churn. In addition, by identifying key trends within an account, account managers can proactively grow their relationship by recommending relevant upsell and cross sell opportunities. 
  • Community Cloud for Manufacturing will deliver a new pre-built template specific for manufacturers that extends sales agreements to channel partners, allowing them to easily collaborate together on leads and opportunities. 
  • MuleSoft Anypoint Platform unlocks data from any application, data source or device—whether that data is on-premise or in the cloud. By enabling organizations to connect Manufacturing Cloud with other systems, sales and operations leaders can automate the complete order-to-cash process, create a comprehensive forecast view and drive business process automation across all sales channels.

Partners Accelerate Expansion 
Salesforce has a comprehensive ecosystem of partners that will extend the power of Manufacturing Cloud. Key partners were instrumental in the development of Manufacturing Cloud, and will power digital transformation for customers in the manufacturing industry.

  • Accenture: As a pilot partner, Accenture’s global experience with industrials is providing new ways to apply Manufacturing Cloud to deliver transformational value through practical, connected, cloud-enabled solutions. 
  • Acumen Solutions: As a design and pilot partner for Manufacturing Cloud, Acumen Solutions collaborated with Salesforce to identify personas, use cases and requirements of customers in the manufacturing space to inform product development. 
  • Deloitte: Cloud4M, an ISV Managed Package, was built on Manufacturing Cloud by Deloitte Digital, Deloitte’s creative digital consultancy and a Manufacturing Cloud pilot partner. Cloud4M is a pre-configured, multi-cloud software solution designed to simplify decision making in B2B sales agreements and throughout the end-to-end customer engagement process, tailored for manufacturers and industrial product companies. 
  • Rootstock: Rootstock’s ERP system, built on the Salesforce Platform, feeds actuals from its ERP to Manufacturing Cloud to track compliance against sales agreements. Additionally, Rootstock’s planning engine consumes sales forecasts from Manufacturing Cloud to improve the quality of production, procurement and distribution plans.

Availability  

Manufacturing Cloud, Einstein Analytics for Manufacturing and Community Cloud for Manufacturing will be generally available in October, 2019. 

Integrating Engineering and Project Execution

High Energy Exhibited At Manufacturing Software User Conference

This week saw the annual incarnation of the Ignition Community Conference from Inductive Automation in Folsom, CA focused on application of manufacturing software. The level of user conversations and idea exchanges is higher than anywhere else I attend.

I entered the building walking down the hallway amongst the exhibits of partner companies. Immediately the strength of MQTT, Sparkplug, and embedded Ignition stood out. The stands of OEMs Opto 22, Wago, EZAutomation, Moxa, Bedrock Automation, and Stratus Technologies swarmed with curious engineers.

MQTT is a light-weight messaging protocol that is now an open standard. Originally developed jointly by IBM and Arlen Nipper, now CTO of Inductive Automation partner Cirrus Link, MQTT is also widely deployed in IT applications.

Family obligations cut my stay, but I got a sense of what is important. Last year’s focus was Ignition 8, a major update to the core product. This year’s focus included the various aspects of the ecosystem that has sprung up through some patient nurturing by Inductive Automation executives.

Free training has been a hallmark. Examples cited included college student interns at customer sites taking the online class and then developing a significant application–all during their summer internship. It’s that easy to learn and develop.

Inductive has expanded its university partnerships for additional training and has also greatly expanded its international presence. Partnerships include a growing number of OEMs who package Ignition within products and systems integrators out solving interesting problems for their customers.

This is called the “Community Conference” because of the intense community of users.

By the way, customers often tell me that the product is rock solid, but what convinced them to change software suppliers–not an easy undertaking–is the innovative pricing model originally developed by founder (and president/CEO) Steve Hechtman. The model drives cost of ownership down for customers, and, while Inductive Automation is a private company and does not release financials, when I pump Steve for information, he smiles broadly.

Oh, and competitors are trying to find a way to compete with their pricing. That should be interesting.

Many, if not most, companies I cover are earnestly trying to build an ecosystem of partners. Inductive Automation patiently assembled an impressive one.

[Disclaimer: Inductive Automation is my major sponsor, but I’m not paid to be anything but my usual objective, analytical self observing the industry.]

Cloud-Based Enterprise Resource Management Optimized for EPC Market

Cloud-Based Enterprise Resource Management Optimized for EPC Market

I devoted a lot of time over several years working with an organization trying to construct a manufacturing IT platform that, using internationally adopted standards, would allow data to move seamlessly from engineering to construction to startup to operations and maintenance. Worley had key members on the team and provided time and effort to proof of concept work. The idea was to close the loop of as-designed to as-built to as-operated such that maintenance technicians could easily locate all necessary data about components and systems during startup and operations.

The project was under the umbrella of MIMOSA, of which I was chief marketing officer for a year. I still believe in the reason for the project, but for many reasons it just didn’t seem to take off. One reason was reluctance of major automation suppliers to sign on for a standards-based approach. With this announcement, it appears the work will be done through one supplier’s proprietary approach.

AVEVA announced that Worley has selected AVEVA’s Enterprise Resource Management solution as its preferred materials management platform. The partnership combines Worley’s Engineering, Procurement and Construction (EPC) knowledge with AVEVA’s industrial software expertise “to deliver the first cloud-based Enterprise Resource Management solution optimized for the EPC market.”

Like many businesses, today’s EPCs are challenged with reducing project costs while keeping pace with changing IT environments. However, as EPC projects operate as mini-enterprises, on-premises configuration and hosting of enterprise projects within private networks is not only costly, but restrictive and unsustainable in an industry undergoing mass consolidation. For global EPCs to remain competitive, the move from an on-premises infrastructure to cloud-based enterprise resource management is necessary.

Worley sought to help its customers find a way to streamline their materials management to deliver on these challenges while also creating process improvements, increased efficiency, ease-of-use and the ability to deliver in-house training. After reviewing AVEVA’s Enterprise Resource Management solution, which had historically been used in marine settings, Worley and AVEVA committed to developing the AVEVA solution to become the industry’s first cloud-based enterprise resource management platform purpose-built for EPCs.

“The EPC market is undergoing a period of change and our customers are looking to us to help them find solutions in this new world.  The advances in technology and digital disruption have provided us with an opportunity to rethink our approach to materials management. We needed to deliver an efficient, cloud-based solution customized for the nuances of our market,” said Andrew Wood, CEO Worley. “With AVEVA, we saw a commitment to developing this solution together to create something best-in-class for engineering. We believe the AVEVA Enterprise Resource Management solution marks a step forward for productivity, efficiency and effectiveness that will drive the EPC industry forward.”

The cloud-enabled solution from AVEVA and Worley is the first of its kind and will be fully optimized for the EPC market. By embedding Worley’s subject matter expertise in EPC supply chain management, major updates to the AVEVA Enterprise Resource Management solution for EPCs includes:

  • Project-specific functionality: Enabling EPCs to view and work on projects in AVEVA Enterprise Resource Management as standalone entities
  • Updated catalogs and specifications module: Migration of Worley’s legacy corporate catalog and specifications to create a robust, easy-to-use model for EPCs
  • Training solution: Allowing EPCs to streamline internal training on the new solution

In April 2019, Worley and AVEVA kicked off the final stage of a four-phase program to develop the AVEVA Enterprise Resource Management solution for EPCs. Phase one included design, while phase two incorporated the solution build, moving onto phase three integrations and catalog readiness, and now into phase four—project go-live and decommissioning of Worley’s legacy solution.

As part of the program, AVEVA Enterprise Resource Management reduced training time across engineering, procurement and project controls by 23%. Participants noted the solution was easy to use, provided quality training materials and the right functionality for EPC projects.

“The construct of the co-managed project team exceeded all expectations. We set up stringent delivery benchmarks and executed the project in phases to ensure alignment between the teams remained in place. A transparent and open working relationship with a keen focus on the success of the initiative played a crucial role in adjusting to all project challenges, and this solution is something we are proud to have delivered together,” commented Craig Hayman, CEO AVEVA.

The first official project roll-out for Worley on the AVEVA Enterprise Resource Management solution for EPCs will begin this month. Worley will use AVEVA Enterprise Resource Management and AVEVA Everything3D innovative plant project execution software in tandem, and the two companies have agreed to work to continually mature enterprise resource management for the EPC market.

Virtual Appliance Provides Entry Point for Small Deployments

Virtual Appliance Provides Entry Point for Small Deployments

A short blurb on a product that I didn’t know that Rockwell Automation had—a rack-mount compute platform that can be used as a virtual machine server.

The information did not come through a traditional press release. It was a New Product Spotlight with a request to run in the products section. Well, I’m not a magazine or traditional media, so I don’t have a “products section.” However, I have great empathy for PR firms these days. They really have to push to keep clients happy in a tough market with demanding client executives.

Given that I’ve been spending so much time at IT conferences and everyone speculates about what Rockwell is up to, I found this one intriguing. “The new VersaVirtual appliance from Rockwell Automation provides all the computing, networking and storage capabilities needed to deploy and maintain up to 15 virtual machines in one ready-to-use appliance.”

Two key features:

First, it avoids the potential pitfalls of a do-it-yourself virtualized architecture. This appliance is pre-engineered. It arrives as a complete product from one source.

Second, it is an Industrial Data Center with scaled down cost and complexity for smaller applications.

They even remove the objection of needing an IT department. The VersaVirtual appliance comes with one-year remote monitoring and administration so that users receive around-the-clock system monitoring to help prevent downtime. Customers will also receive support from certified IT/OT professionals who have an average response time of three minutes to help resolve technical issues.

It is a hyperconverged (compute, networking and storage) appliance for entry-level virtualization. And the benefits: Virtualization brings an average of 74% decrease in total cost of ownership, reduces downtime, adds compute capability, and comes with trusted IT/OT services and support.

Looks like an entry-level IT platform from the OT leader. Interesting.

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