In this year of all things data, I’ve only just discovered a company called Datadobi (news items in March and May). It bills itself as the “global leader in unstructured data management software.” I’ve had an interest in the growth of unstructured data management for several years knowing that a rapid growth in data from manufacturing was coming (and now is here).

I have two news items from the company. Just released today was news about a new training portal. Some news about an application of its technology came my way a week or so ago. That is below.

Training Portal for DatadobiDriven program

Customers Can Now Eliminate Pain and Risk Associated with Complex Data Migrations

Datadobi announced the launch of a new DatadobiDriven Training Portal, intended to provide strategic partners and end customers with tailored technical certification, support, and on-going communication. The new portal is an enhancement to the DatadobiDriven Program, which is focused on adding value for Sales Engineers, Professionals, and Administrators that helps to drive business success.

Over a decade ago, Datadobi raised the bar for data migration solutions with the launch of DobiMigrate, enterprise-class migration software for NAS (network-attached storage) and object data. With DobiMigrate, channel solutions providers and end customers now have a solution that is proven and can be trusted in the most complex and demanding environments to deliver fast, efficient, secure, accurate, and verifiable migration to new storage and/or the cloud.

“With the launch of the DatadobiDriven Training Portal, we continue to set new industry standards. It is now faster and easier than ever for channel partners to be trained and prepared to sell, deploy, and support Datadobi solutions. As a result, our partners are able to increase customer satisfaction, enjoy optimum revenue, and accelerate time to profitability,” said Michael Jack, Chief Revenue Officer and Co-Founder, Datadobi. “Likewise, for end users the portal facilitates direct access to information, training, and solutions for eliminating the pain and risk associated with seemingly straightforward, but more often than not, complex data migrations.”

In related news today, Datadobi announced it has partnered with CLIMB Channel Solutions to provide DatadobiDriven Program benefits to its Climbing Club members. “The Climbing Club is an exclusive group of valued reseller partners that we reward for their efforts in working with Climb and its partners,” said Charles Bass, Vice President of Alliances and Marketing, Climb.  

Sports Gear and Equipment Company Teams with Datadobi

DobiMigrate Meets Complex and Demanding Requirements — Compliantly Migrating Heterogeneous Archive Data 

Datadobi announced Decathlon, a global leader in sports gear and equipment, has deployed its DobiMigrate software to help enable the move of Decathlon’s entire IT operations into the cloud. 

To support the company’s tremendous growth and success, Decathlon made the decision to completely leave its onsite datacenters and migrate to a number of the main cloud providers (Azure, AWS, GCP, Alibaba Cloud, Yandex, and others). One of the final steps would be one of its most critical on its trek towards a successful digital transformation — the migration of all its on-premises unstructured archive data, ranging from product and inventory to customer data.

“We knew a migration of this magnitude could be very complicated, particularly in relation to moving the archive data,” said Tony Devert, IS Engineer, Decathlon. “We considered using CSP’s data movement capabilities but knew this wasn’t their core competency and that their tools were not really qualified to conserve our legal timestamp.” He explained, “We had over six years of archive data to move to the cloud. Every application has its own particularity and would have needed to do its own migration. In other words, the project would have been chopped up into little pieces individually by application. In addition, we had the added complication that the archives included legal data that had associated required retention periods. So, we needed to have extra checks and safety measures in place that would provide proof of the correct migration of the content.”

After careful research and a successful POC, Decathlon chose to deploy DobiMigrate as it found it to be the ideal solution for meeting its complex and demanding requirements. This included maintaining data integrity in addition to providing chain of custody via its hashing of every single file as it is migrated. With DobiMigrate, a file would only be declared successfully migrated if the source and target were an identical match. A report could then be created to show every single hash of every single file, which could be kept for future auditing.

“With DobiMigrate, we were able to dramatically accelerate our migration and complete it well under our timeline objective,” said Devert. “And, with its chain of custody capabilities, we don’t have to check and double check that our data was moved to the destination. With DobiMigrate, if we are audited in two years, five years, or 10 years we can be confident our data is there, and it is correct.”

He continued. “Now that we are in our new cloud environment we can benefit from the speed, agility, and elasticity of on-demand solutions that we can intelligently adapt to our business requirements, thereby positively impacting our bottom-line.”  

With its IT infrastructure now deployed 100% across public clouds, Decathlon’s training, recruitment, and partnership with technology visionaries and experts has become a key strategic priority. Its goal is to continue to leverage the newest and most innovative technologies in areas such as serverless applications, automation, and continuous integration and delivery (CI/CD) such as Terraform, Git, Kubernetes, and the like.

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