AVEVA (nee Wonderware) HMI/SCADA has been trying for several years to catch up to one of its competitors. Things like unlimited tags and attractive pricing. The unfortunate thing for them is that this is a big company. If you build a company from the ground up (as I’ve advised for years) with a certain financial model, you have a chance to be successful. It is much harder to take a fixed and big company financial model and be profitable with a new model.

Many years ago, the then President of Wonderware explained the strategic thinking that brought out what the marketers dubbed ArchestrA through the book, Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution, by Geoffrey A. Moore. It is very hard for the incumbent to innovate. You, the users, can tell me how well AVEVA InTouch HMI/SCADA has done in this iteration.

The news in brief:

Truly unlimited tag counts, clients, and scalability—combined with access to advanced AI/ML analytics and CONNECT services—streamline developer workflows, while delivering unprecedented value.

From the press release:

AVEVA, a global leader in industrial software driving digital transformation and sustainability, announced updated capabilities and commercial models for their award-winning InTouch Unlimited HMI/SCADA software. New features, optimized commercial models, and pricing make it easier for end users, original equipment manufacturers (OEMs), and systems integrators (SIs) to develop and scale HMI/SCADA applications from edge-to-cloud, with the ability to incorporate analytics and CONNECT, AVEVA’s industrial intelligence platform.

It is an all-inclusive licensing package available in perpetual and subscription models with unlimited tags, clients, and scalability. The InTouch Unlimited package features comprehensive process historian and reporting functionality, equipping users with the ability to collect and unlock the value of data sourced at the edge, and from multiple plants and systems spanning the enterprise. The modernized development tools are now available free of charge and include prebuilt templates to accelerate design productivity, as well as simplified tag and application development workflow leveraging industry standard protocols such as OPC-UA and MQTT.

As a component of the broader AVEVA Operations Control software portfolio, InTouch Unlimited can utilize hybrid-cloud architecture to easily integrate AI features such as predictive quality, throughput, and energy efficiency into traditional HMI/SCADA applications. By pairing AVEVA Operations Control with CONNECT, developers can consolidate operations data from various production lines, plants, and value chains. This provides a centralized view of operations and allows the system to scale with business growth without the need for application redevelopment.

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