Media interests me. Magazines, Web, notifications, alerts, and maybe even TV (although to a much lesser degree). Much of the news I consume comes via email, a newsreader (RSS), a few magazines (for longer range thinking), and maybe a couple of apps.
Jason Calacanis, now an angel investor and inveterate self-promoter, made his initial money as a pioneer in Web-based media. He sold his blog-based “empire” to AOL, then started several other businesses. Recently he tried a news app and email newsletter. I really like the email newsletter–I like things delivered not where I have to go search.
Well, yesterday’s newsletter proclaimed that it’s time to know when to throw in the towel:
So, we’re giving up on the Inside.com App and focusing 100% of our efforts on a medium that’s resulting in much better engagement — email!
WHY NEWS APPS FAILED
Very few people seem to want a dedicated news app, and while my team poured their heart and soul into building what I think was one of the two or three best news app experiences ever, we couldn’t get traction.
We got exceptional reviews, great press, featured by Apple, and tons of glorious feedback from users — but we didn’t have breakout success.
In this space, Automation World tried an app while I was still there. Don’t think it ever took off. Automation.com has a great app, but they never update it. So does ISA. And Profibus/Profinet US. But none seem to be going anywhere.
One problem is app saturation. It was such a good market to begin with, but people quickly grew tired of accumulating so many apps. I have five screens worth, and most people have far more. How do you keep up with them all?
I get blogs by feed reader or email. I don’t go searching much. I even failed to renew my Wall Street Journal subscription because it was all on the app, and I never go there. The NY Times sends me an email and its stories appear in my feed reader. Much friendlier.
Your Media Habit
So what is your media habit (aside from reading my site–or do you just read from the email)?
Do you spend much time with control and automation magazines?
What would you really like to serve you news you want?