by Gary Mintchell | Feb 4, 2016 | Marketing, News
Let’s take a look at a product development process today. My pool of things to write about has shrunk recently. I’m stretching out a little.
I will be at the ARC Forum next week. If any of you are going, look me up. Or stop me in the hallway to chat.
Have you ever participated in one of the crowd-sourcing investment projects? I invested in a Kickstarter project one time. Got the product eventually. Don’t use it now. But that’s OK. Have you ever thought about funding a new project through Kickstarter or something? These companies are proliferating.
A notice recently came through about a service for people crowdfunding. Krowdster is a big data powered web app for crowdfunding campaign optimization and promotion. It recently announced the addition of two new features to make it easier for crowdfunders to find targeted influencers and trending content in their industries.
In the past, crowdfunders may have hired expensive marketing or PR firms to do the job for them, but thanks to technology and big data, there are now tools that do the heavy lifting for you and make information accessible that has previously been impossible to access.
Influencer Search is a keyword search to discover influencers, journalists and bloggers in any niche, who have a following and who can help to get exposure for your crowdfunding campaign.
Trending Content is an easy way to discover blogs and news sites with trending content in any crowdfunding niche. Input search terms relevant to your campaign and discover content that is going viral on Facebook, Twitter, LinkedIn, Pinterest and Google. This information can be used to build targeted media lists of the blogs and news sites that are writing about similar topics.
Both of the new tools work for all donations or rewards crowdfunding campaigns as well as the newly approved equity crowdfunding types “Regulation A+” and “Title III” of the JOBS Act.
Optimize & promote crowdfunding product development
Other features:
- Find Backers and Super Backers on Kickstarter and Indiegogo
- Build a highly targeted and engaged following on Twitter
- Get a professional Press Release written and distributed
- Reach influencers, journalists, and bloggers in your niche
- Discover viral content in your niche
- Optimize your campaign page setup
by Gary Mintchell | Aug 28, 2015 | Commentary, Data Management, Interoperability, News, Operations Management
This is a story about data interoperability and integration. This is a much-needed step in the industry. I just wish that it were more standards-driven and therefore more widespread.
But we’ll take every step forward we can get.
Arena Solutions, developer of cloud-based product lifecycle management (PLM) applications, announced that its flagship product, Arena PLM, now offers real-time synchronization with Kenandy Cloud ERP, an enterprise resource planning system for midmarket and large global enterprises built on the Salesforce Platform.
With this integration, the product record can be automatically passed from Arena PLM to Kenandy at the point of change approval. This eliminates errors and accelerates access of product information in Kenandy to create a more cohesive and efficient manufacturing process.
Arena PLM and Kenandy Cloud ERP can now communicate directly with each other, enabling customers to share up-to-date product data with finance, sales and manufacturing departments to ensure accurate financial planning and support operations.
“We are excited to be partnering with Kenandy to deliver a fully cloud-based integrated PLM and ERP solution.” said Steve Chalgren, EVP of product management and chief strategy officer at Arena Solutions. “The integration between our products is simple, clean, and can be implemented quickly. Isn’t that refreshing?”
Using the integration between Arena PLM and Kenandy Cloud ERP, customers can:
- Manage the product development process of product data (items, bill of materials, manufacturer and supplier data) in a centralized Arena PLM system through the entire product lifecycle; and
- Use Kenandy to quickly plan, procure and manufacture products upon handoff of the latest product release from Arena.
Primus Power Benefits from Seamless Integration
Delivering clean-tech energy storage solutions based on advanced battery technology, Hayward, California-based Primus Power was already successfully using Arena PLM for their design and engineering activities. It was essential that their new ERP and existing PLM system integrate seamlessly.
In Primus’ fast moving, design-focused environment, an engineer can now implement a product idea or improvement in the PLM system and within minutes the new part number is generated in Kenandy automatically. Instantly, people throughout the company can find that part; there’s a pricing history for it, a supply history. “People no longer say, ‘Did we order that bracket?’ They can now actually see that it’s on order. They can find the purchase order and the promised delivery date,” said Mark Collins, senior director of operations at Primus. “So much information is now available at people’s fingertips simply because we created a part number that’s now searchable in the system.”
“Cloud solutions deliver business agility in ways that on-premise solutions just cannot,” said Rod Butters, president and chief operating officer at Kenandy. “Together Arena and Kenandy are delivering a solution that can be deployed fast and, more importantly, helps the business run fast. Even though our customers are working with our two products, their entire team sees a single, complete, real-time source of truth from product design to product delivered to bottom-line results.”
I have written about Kenandy a couple of times this year here and here.
by Gary Mintchell | May 11, 2015 | Automation, Marketing, Safety, Technology
One more note from my visit with Fluke last week. The first day of meetings was devoted to a conversation/focus group with a number of customers, partners and “bloggers” (me).
Voice of Customer
We were introduced to the product development process for its latest vibration-sensing tool. Their process is iterative—discovering problems customers have, watching how people actually do things now, coming up with ideas for solutions, returning to the customers for feedback, then iterating again until the final product is released.
This “Voice of the Customer” is sacred within the company.
Fluke uses a technique called shadowing where Fluke team members follow a customer technician around and record how he/she uses the tool. They notice things like awkward angles or how they play with control buttons with their thumbs.
I’ve talked with another company in the past that sends all members of the executive team out annually to shadow a customer. It helps them see customer successes and feel customer’s pain. That was a great idea.
I’d suggest that Fluke take its shadowing methodology and expand it from development of a specific tool into a routine for senior managers as a way to get ideas and get a feel for the customers.
Otherwise, speaking as a guy with some product development experience, I like what I see.
Not every company is as sensitive to customers as Fluke.
Coffee Blunder
I’m a coffee fanatic. I buy Fair Trade beans and have invested in a coffee shop that will source beans directly from farmers that our buyer has met. In a past life, I was a volunteer coordinator for an organization called Bread for the World. I studied the impact of corporate farms in developing nations.
I say that to explain my passion for a good cup of coffee. Keurig cup-at-a-time coffee makers have swept the nation in popularity. The company also invented and patented K-cups—the single use coffee container. But, I buy my own beans. I’d rather do that than be captive to whatever companies pay Keurig for the opportunity to sell through its distribution. So, I use the reusable metal mesh filter cup.
The K-cups are wasteful, add another layer of distribution waste and expense, driving down the revenue to the farmer.
They are also more expensive to the customer. Whenever technology and marketing come together, it seems that customer lock-in is the result.
Keurig decided to add a sensor, just like the ink jet printer people, that senses the presence of “official” K cups in its latest Keurig 2 machines. This is, of course, to force people to buy coffee only from them.
Sales dropped. The CEO last week said that evidently customers didn’t like that idea. “They like to buy their own beans.” Duh! A little bit of sensitivity to customers would have told them that.
Takeaway
Take a lesson from this tale of two companies. Be more like Fluke (and in the spirit of competition improve on its system). Don’t be the other “Rob Lowe”.
And if you are asked to participate, please do. Your experience will help the entire industry improve.
