Personal productivity writer Oliver Burkeman asks of us—you’re merely the kind of person who spends your life drawing up plans for how you’re going to become a different kind of person later on. This will sometimes garner you the admiration of others, since it can look from the outside like you’re busily making improvements. But it isn’t the same at all.
This could be our personal life.
It could be our business life.
We read. We think. We make lists. We sketch out plans.
But, do we ever ship a product?
