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Robert Scoble keeps trying to figure out how to use all of this new media. Actually, we all are, but this seems to be his full-time job and obsession. Here, he looks at noise. How things seem to go from cool little community to noise. I actually began to notice this phenomenon in the early 90s on some Usenet groups and on AOL. The latter forum was bad. I was looking for conversation and all that was there was opinionated pieces with little thought behind them. Watch out for LinkedIn, Facebook and the like to get that way. Scoble likes Twitter (and actually blogs) where you can limit the noise.