MESA International is conducting a way-cool contest where one manufacturer in North America and one in Europe will win a free (up to $30,000 value) consulting engagement to help them identify and measure a key performance metric and use the information to improve overall performance.

In this podcast interview with Julie Fraser, principal analyst at Cambashi and leader of the MESA Metrics Working Group, we discuss this contest. Studies have shown that measuring performance against the correct metrics correlates to business performance improvement. Companies are invited to submit a problem area where finding and measuring a suitable metric will improve performance. Two winners will be chosen–one from North America and one from Europe. Details and entry forms.

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