Human-centered design. Designing products as if humans were going to use them. Designing human-machine interface in ways that make it easier to see what’s going on.

It was 2009 and again in 2010. Emerson Global Users Exchange. Emerson Process Marketing Director Bill Morrison grabbed me (figuratively) to show and explain how Emerson was working with a university using Human-Centered Design for its products. And the benefits.

Emerson has talked to me more about HCD over the ensuing years than any other company. But I think many are adopting at least a little of the concept.

Today I listened to a recent Guy Kawasaki Remarkable People podcast interview with Don Norman. He called the episode Putting the User Back in User Interface. The wide-ranging interview, including time that both spent at Apple, took a dive into “Humanity-Centered Design”. This includes ideas from the Circular Economy where we design not just for the immediate use but also for life after the useful life of the product.

Don Norman: Putting the User Back in User Interface

This is the Remarkable People podcast. We’re on a mission to make you remarkable. Today, we’ll discuss the life and work of Don Norman, professor and the founding director of the Design Lab at the University of California of San Diego.

He has a diverse range of history, including a university professor, Apple executive, company advisor, author, speaker, and curmudgeon; Don has contributed to many fields, including electrical engineering, psychology, computer science, cognitive science, and design.

And for a time, he was my boss at Apple when I was an Apple fellow. I’m surprised he doesn’t introduce himself that way.

Don is the author of one of the most influential books on design and usability called The Design of Everyday Things. He has a new book called Design for a Better World: How to Create a Meaningful, Sustainable, and Humanity-Centered Future.

Here’s a bonus episode. Kawasaki interviews Carol Dweck. If you have not read Mindset, get it and read it now. And pass it on to many others.

Carol Dweck: The Mother of the Growth Mindset Tells All

Welcome to Remarkable People. We’re on a mission to make you remarkable. Helping me in this episode is one of my idol’s, Carol Dweck,

Her book, Mindset: The New Psychology of Success, is one of two most important influences in my life.

Carol is a professor of psychology at Stanford University.Her work spans developmental psychology, social psychology, and personality psychology, focusing on self-conceptions and their impact on behavior, motivation, achievement, and interpersonal dynamics.

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