Satire marketing can be a dangerous thing. Attacking a competitor or failing to find humor can kill the vibes. Consistent humor not derogatory toward any particular group but only toward a way of doing business that most everyone knows lacks awareness can be quite effective.
When Quickbase marketers showed me the first sample of its “Status Co” marketing campaign, I shuddered. But they carried it off well including using it as the theme of the IMTS stand. It’s humorous while poking fun at a variety of backward ways of managing data and operations.
Here’s a link to one of the LinkedIn posts. Check them out for an example of cute marketing staying just on the right side of the line.
