Tag Archives | Marketing

Houston, Marketing, and Einstein

Happy Labor Day Monday is a holiday in the US. We’re supposed to take the day off and have a “last day of summer.” I wound up being like a European and took about half of August off. Almost two weeks pretty much off the grid. Then a trip to Foxboro. And as always in […]

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7 Characteristics of a good spokesperson

Would you be a good company spokesperson? It is hard to believe, but I’m closing in on 20 years in this writing gig. Four different companies, but the same me. Media people have connected me with a variety of company spokespeople during those years. Some of them are CEOs, while some of them are technical […]

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Are We Too Old To Be Creative?

Are we too old to be creative? I don’t even know you, but I know the answer. No! When I reached 30, I was really bummed. Over the hill. No great mathematician, so they said, ever had a significant discovery after age 30. But then, I was no mathematician. But still, was life over? Be […]

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Manufacturing Marketing Matters

And now, a brief interlude to discuss marketing. I have helped a few companies (actually way too few) focus their marketing efforts over the years. Through a mutual friend, Rebecca Geier, I met Bruce McDuffee, Director of the Manufacturing Marketing Institute. He recorded an interview with me about marketing for manufacturing. It’s a podcast where […]

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Smart Marketing For Engineers

Rebecca Geier was the first marketing person I met at National Instruments in my first year after leaving manufacturing for media. She has remained a friend whom I respect. A few years ago she left NI and founded TREW Marketing–an agency specializing in helping clients develop and execute marketing projects to an engineering customer. She […]

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Personal Productivity Tips

Summer vacation is over and it’s “Back To Work” time. What does that mean for most of us? Rushing from task to meeting to email to meeting to task? Do we try “multi-tasking” only to get lost in missing details and focus? Do we try concentrating on two or three things at a time? I’m […]

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