Other than journalists rushing to judgement and politicians rushing to posture for voters, another group that rushes to the front for publicity is PR gurus. You begin to see blog posts, news releases (that actually get picked up) or TV news bites from people pushing to get noticed by advising, in this case, what BP should do, or should have done, to spin the news of oil spill into something positive.

Rex Hammock has the right idea. BP’s brand image is toast for a long time in the U.S. Any spin just makes it worse–and reflects poorly on the PR profession. The only question is–when does BP change the name of its retail locations in the U.S. to Amoco?

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