Many forward-looking marketing people are exploring the varieties of social media. Getting a marketing message out is tough. I don’t see why it is necessary to resort to deception and distortion to get a message out. I even see B2B marketers targeting engineers trying tricks at times.

Therefore the value of a good social media implementation. Social media tools can help people in companies develop conversations with people — either customers or prospects. There are a few companies in our space using it well. Many are trying to find their voice and their way.

And then, there’s the Pointy-Haired Boss (today’s Dilbert):

Pointy-haired Boss (to attendees at meeting): Beth is our new marketing manger for social media.
PHB to Beth: By the way, company policy forbids the use of Facebook and Twitter at work. And we don’t trust you to work from home.
If you blog about how lame we are, you’re fired!!!
Beth (to self): First day, not so good.

Yep, that’s the problem in far too many places. Happy Monday.