OnRobot is part of the Danish robotics revival that includes collaborative robotics and innovative end effectors. I’ve written about it a few times since our first meeting. Latest here.

Yesterday I talked with Kristian Hulgard who leads its new office and the US region from Dallas, Texas. He and the company have ambitious growth plans for adding sales and support staff and growing business.

Part of the growth will come because the company has expanded its offerings from only working with Universal Robots to including others such as KUKA, FANUC, and Yaskawa.

Since I rarely travel to Dallas to visit automation companies, I asked why choose that city. He cited the central loacation within the US that is easy for both customers and staff to visit for training, demonstrations, and sales meetings. The company plans on recruiting nationwide for its Dallas-based positions with goals to grow the number of staff from currently four employees to 25-35 staff members in the next two to three years.

OnRobot provides hardware and software that is used with collaborative robots – or cobots. The industry is now scaling up production as cobots have become the fastest growing segment of industrial automation, expected to jump ten-fold to 34% of all industrial robot sales by 2025, according to the International Federation of Robotics.

The new OnRobot office space is located in the Urban Towers within the Las Colinas area, only 15 minutes from the Dallas Forth Worth airport.The location allows the company ample opportunity to expand its US headquarters as staff is added – without having to relocate.

“North America is rapidly becoming one of our primary markets and we looked at several locations from coast to coast before settling on Dallas,” Hulgard, whose title is General Manager of OnRobot’s Americas Division, told me. “Not only was it the prime location for our business, we were also pleased to see the tech boom that has been going on in the city. As more manufacturers and tech companies realize the benefit of growing their businesses in this region, OnRobot will also benefit from the quality of talent that is sure to follow.”

OnRobot was established in 2015, merged with Perception Robotics and OptoForce earlier this year, followed by a recent acquisition of Purple Robotics. Now, the OnRobot product range features a wide assortment of robot equipment, including: electric grippers, force/torque sensors, gecko grippers, and tool changers. Hulgard told me to expect many new products coming in the next year–not all from acquisition. The company also has a research and development center in the Los Angeles area.

Headquartered in Odense, Denmark, OnRobot also has offices in Germany, China, Malaysia, and Hungary.

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