More and more companies are going direct with their marketing communication activities and social media. It’s been a trend for a while and gaining momentum. They are doing their own webcasts, email marketing, newsletters, and even magazines. Rockwell Automation is expanding the offering by launching a podcast series. I have not listened to one, yet, just having received this notice. Give it a try if you work in the IoT or manufacturing software area.

Rockwell Automation is launching an executive podcast series, “State of the Industry: Your Guide to the Future of Smart Manufacturing.” The podcast is available on iTunes.

The show is hosted by David Vasko, director of Advanced Technology, Rockwell Automation, who is responsible for the company’s technology roadmap and leads their global research and development.

Vasko discusses a range of topics with business and academia thought leaders – from how industrial technologies, such as blockchain, will transform supply chains to how academic and business partnerships address workforce and upskilling challenges.

The latest episode features a discussion with Robert D. Atkinson, president of the Information Technology and Innovation Foundation (ITIF). They explore how robotics, machine learning and artificial intelligence will affect the next-gen workforce.

In another episode, Vasko and Mark Mone, University of Wisconsin-Milwaukee Chancellor, discuss industry-academia collaborations and how those partnerships integrate real-world industrial experience and higher education. In a separate episode, Vasko and Tim Biernat, a principal software architect in the Rockwell Automation Advanced Technology Lab, discuss the potential of using blockchain in industrial supply chains.

Go to iTunes, Overcast (my favorite), or at Rockwell.

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