PR people often send me review copies of new books. In this case, I received an invitation from the author. I just finished Chasing Black Unicorns: How building the Amazon of Africa put me on Interpol’s Most Wanted List by Marek Zmyslowski

As in many good stories, this one is true on many levels. You can read it as the adventures of a young man maturing into wisdom, experience, and perspective.

It’s also a story of entrepreneurship. How there does exist a “glamorous” side, but also extremely hard work, long hours, strenuous travel. And also attracting liars. cheats, backstabbers, crooks, huge egos. Then again beautiful women, much liquor, parties. It’s all here.

Zmyslowski includes not only his successes, but also his failures. His decisions both right and wrong.

Along the way, we learn as much about ourselves as about him.

As an American born and raised in the Midwest, I was also fascinated by his descriptions of life in Poland, Nigeria, South Africa, and more. It is also instructive to hear what someone outside of the country thinks about the US.

We have grown accustomed to media alternately glamorizing the crop of Silicon Valley entrepreneurs and billionaires only to jump on any who are down. Very much like the PR machine developed in the 1920s to glamorize movie actors and actresses who in all previous history were considered outside of respectability. This story provides a raw look inside the sausage factory to show how the sausage is made.

These stories also caused me to pause and reflect on my own experiences with small startups. None ever grew, which is why I am where I am today. But I also met my share of liars, cheats, backstabbers. On the other hand, I’ve met many great people and learned much about success and failure.

It’s a good read.

Share This