Digital enables so many useful applications leading to better products, better plants, better management decisions. Without digital from the very beginning of the process until the final use, where would the usefulness of digital twins, digital threads, and even digital transformation lie.

Not really within my area of expertise, generative design is a design exploration process. Designers or engineers input design goals into the generative design software, along with parameters such as performance or spatial requirements, materials, manufacturing methods, and cost constraints. The software explores all the possible permutations of a solution, quickly generating design alternatives. It tests and learns from each iteration what works and what doesn’t.

Autodesk is making it easier for customers to take advantage of all that generative design affords with the new Fusion 360 Generative Design Extension subscription offering. To help Fusion 360 users extend their design exploration capabilities on a regular basis, we’re offering unlimited access to the generative design functionality as a separate subscription, at either $1,000 monthly or $8,000 annually.

To enable even more customers to explore the benefits and advantages of generative design – including improved product performance, increased productivity, and reduced production costs – we’re offering special introductory pricing for a limited time. Through July 17, annual subscriptions to Fusion 360 and the Generative Design Extension are available for 50% off the regular price.

For those who prefer to pay as they go, access to the generative design extension will continue to be available using Autodesk Cloud Credits.

“We hear loud and clear that customers, especially these days, crave flexibility, and we’re more than happy to provide a solution at a price point that addresses their needs, especially for budget managers who require predictability,” said Stephen Hooper, vice president and general manager, Fusion 360. “Most of all, we’re excited to see the momentum and incredible outcomes from casual users all the way up to major industry innovators or major brand innovators who are using generative design in the field.”

We’re building our library of extensions to help Fusion 360 customers access specialized functionality, how and when they need it. Last year, we announced the Manufacturing Extension to amplify our customers’ manufacturing capacity with speed-boosting automation and increased control of machines and processes.

Notable customer applications of generative design include a crankshaft redesigned to be 50% lighter by Honda’s R&D team, wheels for a supercar from Briggs Automotive Company, and a successful effort by MJK Performance to manufacture lighter and stronger triple clamps for drag bikes. These customers are proof that needs and levels of use come in all shapes and sizes.

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