“I think I stopped listening at ‘Sweetie’.”

She had had an accomplished career in sales and executive positions with fast-moving companies. Then she started a company bottling flavored, unsweetened water. Curious about some aspects of the business, she took up a friend’s contact suggestion and talked with an executive at Coca-Cola. During the conversation, he said, “Listen sweetie…”

Kara Golden used that slight as the impetus to succeed with her new company, Hint. And succeed it did. After many struggles and setbacks.

Undaunted: Overcoming Doubts + Doubters reveals her story about building a company in a competitive market. They chose a perfect picture for the cover. I look at the set of her jaw and the look in her eyes and have no doubt but what she’d be a success.

Many of the dozen readers of this blog are in the food & beverage market, perhaps building bottling machines or doing custom, contract filling and capping. Integral to the story is the pursuit of contract companies that would help her get her product to market. We learn most of the factors it takes from conception to testing to production to marketing to merchandising for success in the market.

It’s a great read for all of us. I’d especially recommend getting a copy for your daughters. We still live in a society that glorifies rich, white, men (or if you’re in another country, drop the “white” part). If the other half of the population is encouraged to succeed, it lifts all of us.

Oh, yes, I recommend the water, too.

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