Podcast 218. I worked with data ever since it was handwritten or typed. I would count finished goods and raw materials inventory, draw up production schedules, calculate costs–all in written format. A long time ago. We can just generate much more data these days. Drawings and design become databases. Counts are automated with RFID and bar codes. We can contextualize, analyze, visualize. The question is–are we using it adequately to make better decisions?