This was a strange press release that I almost just trashed. The lede, the news, was about a PR agency getting work. PR is never the news. PR executives and agents do not want to be quoted. Their job is to help people like me get to the news. They help point out new things and help us get interviews with the right people.

However, the real news concerns battery technology for electric vehicles. That news is timely and relevant. Batter technology constrains the utility of all electric vehicles from automobiles we drive to autonomous guided vehicles in warehouse and factory settings.

In brief (and in the words of the new PR agency):

  • Nevada-based NexTech holds the patents in process and materials for groundbreaking lithium-sulfur battery technology
  • The semi-solid-state technology is set to revolutionize EVs, renewable energy, aircraft, personal electronics and more with unprecedented energy density, overall power and safety
  • DRIVEN360 will spearhead global launch – driving strategic communications and brand – emphasizing superior performance, push for U.S.-sourced materials and no reliance on expensive and/or foreign commodities

First point:

NexTech Batteries, the global leader in proprietary lithium-sulfur battery technology, has selected DRIVEN360 – a world-class integrated communications and brand marketing house – as its global public relations agency of record (AOR). With deep expertise across mobility, technology and a wide range of industries, the DRIVEN360 team will oversee NexTech’s disruptive entry into multiple markets, championing the most powerful, patent-protected semi-solid-state battery technology to date. Strategic communications efforts will also spotlight the company’s goal to maximize U.S.-sourced materials.

Key points:

Lithium-sulfur called “the most powerful semi-solid-state battery with unprecedented energy density. Emphasize US-sourcing.

From its research facility in Carson City, Nevada, NexTech will focus on creating a domestic supply chain prioritizing U.S.-sourced materials, reducing the use of foreign suppliers and without the need to source unethically mined or rare materials used in current generation batteries. The company has already inked deals with North American-based lithium suppliers.

NexTech Batteries was founded in early 2016 and initially was the result of the exclusive license to the rights and patents to the lithium-sulfur battery technology developed at Lawrence Berkeley National Laboratory.

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