Emerson Exchange Immerse offers users an opportunity to share successes, improve skills and knowledge, and work hands-on with new technologies.

This is interesting if you are someone who follows market trends. I’ve written a few times about the pressure industrial technology companies face from Wall Street analysts. These companies need to show that they are hot technology (read software) companies beyond the old hardware days. Rockwell Automation started calling itself a software company with its partnership with PTC and acquisitions of Plex and Fiix. ABB has been making software noises. I just came from the Siemens Digital conference that was all about breadth of software. At the same time I visited the Hexagon conference where software was the topic. Next was Honeywell with some instrumentation and control discussion (the software group conference comes later), but there was a lot of software discussion there.

Emerson has been calling itself a software leader for a few years. Especially so with the (sort of) acquisition of Aspen Technology. Now we have news of the rebranding of Emerson Exchange as Emerson Exchange Immerse with a new software focus. 

Global technology and software leader Emerson will bring together customers, experts, and automation industry leaders for a three-day, process automation experience as part of the first Emerson Exchange Immerse. The conference will be held October 3-5, 2023, at the Anaheim Convention Center in Anaheim, California.

As an extension of the comprehensive Emerson Exchange events held globally, Emerson Exchange Immerse will enable users to more directly focus on process automation systems, solutions, and software including technologies from DeltaV™, Ovation™, AMS, Guardian™ and AspenTech. Registration is now open for Emerson customers. Early bird registration ends Aug. 31, 2023.

Emerson Exchange Immerse attendees will engage with their peers, broaden their knowledge base and gain valuable insight from industry leaders. Users will learn the latest technology advancements, implementation successes and proven project solutions being used throughout process automation. Topics will span a wide range of industries including energy, life sciences, chemical, refining, food and beverage, power generation, renewables, hydrogen, biomass, water and mining industries.

“One of the best ways our users, and even our own Emerson experts, learn about new process automation strategies and technologies is from hearing each other’s stories,” said Nathan Pettus, president of Emerson’s process systems and solutions business. “At Emerson Exchange Immerse, attendees will not only hear those stories in user presentations but will be able to dig deeper with our hands-on technology exhibits and in our many networking events.”

Emerson Exchange Immerse will feature over 200 sessions—more than half of which will be presented by users—as well as technology exhibits and educational courses. In addition, forums led by industry experts and Emerson executives will explore how advanced automation software from Emerson is helping companies make measurable progress toward operational excellence and sustainability goals.

Emerson will also host an Exchange user conference for customers in Europe, the Middle East, and Africa in Düsseldorf, Germany, Feb. 27-29, 2024.

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