I am a student of corporate strategy and messaging. The major automation companies intrigued me when they all switched from messaging their mission as automation to software. Now Rockwell Automation is messaging itself as the digital transformation company. I don’t know what that all means, but I’m intrigued.

Further, Rockwell Automation’s strategy during the past five-six years has emphasized acquisition and partnership over internal development. Think PTC, Plex, FiiX. 

I’m not condemning, just observing. That’s what I do. Observe and think.

An important part of Rockwell’s strategy focuses on sustainability. Decades after radio personality Earl Nightingale proclaimed the benefits of hydrogen fuel, industrial technology companies are working on the problem of how to economically produce hydrogen.

Enter a collaboration. Systems Integrator Avid Solutions has announced a collaboration with Rockwell Automation to “accelerate and optimize the production of Green Hydrogen (H2) for companies worldwide.”

The news release cites Avid Solutions as specializing in delivering comprehensive Green H2 solutions for industrial producers. I remember the company in other market areas, but I’m glad to see it tackling this area.

“We are seeing many original equipment manufacturers (OEMs), process licensors, and producers entering the Green H2 Economy. They need expertise to scale, as well as speed to market entry,” said Tom O’Reilly, vice president, sustainability, Rockwell Automation. “With more than three decades of expertise in the process industries and helping OEMs scale, Avid Solutions is uniquely suited to help new Green H2 clients implement best-in-class technology and ensure their business needs are met.”

Having previously collaborated on a variety of projects, Avid Solutions and Rockwell Automation have a track record of successfully supporting electrolyzer OEMs, H2 liquefaction licensors, licensors of long-duration energy storage (LDEH), and compressor OEMs in ensuring optimal and consistent outcomes. The two companies also assisted a leading supplier of Green H2 solutions to reduce project risk, integrate new technologies and overcome obstacles related to implementing OT.

“Clients developing Green H2 projects face many challenges. From compressed schedules to meet incentives, new processes, initial feasibility and budgeting, to project execution, producers and OEM providers need an experienced partner to rely on,” said Gordon Bordelon, vice president, operations and technology, Avid Solutions. “By leveraging Avid’s experience in Green H2, plant operations across multiple industries, OEM solutions, and our use of off-the-shelf technologies, we’re helping clients reduce time to market, CapEx as well as OpEx investments, and overall project risk.”

Click for more information about Avid Solutions’ digital solutions for the hydrogen economy.

Click for more information about sustainability efforts from Rockwell Automation.

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