What I want to hear from marketing people is not that their products have built-in artificial intelligence (AI), or even Generative AI. What is more interesting is a real use for the technology. The world has been filled with technologies over the centuries that never really made it into something usable by the population.

The pitch was, where and why manufacturing businesses need to adopt AI to remain relevant and boost productivity. But I talked with serial entrepreneur and founder of Entytle, Vivek Joshi, anyway. You never know what you might learn.

The conversation took a turn into how can companies find a use and a market with the huge installed base of assets. My memory went back to the turn of the millennium and the term Machine-to-Machine, the precursor of IIoT, and the dream of OEMs to be able to watch the machines they sold in order to alert their customers to maintenance opportunities. The opportunity never really took off. 

Joshi had a couple of points to make. One was the movement to services for additional revenue for many companies. The other focuses on the ongoing, and increasing, brain drain due to retirements.

He told me, much from his own experiences, that it’s hard to make money in this movement to services. Much of the installed base lacks sufficient technology making it difficult for OEMs and others to monetize the installed base.

Entytle attacks the problem through data. Every company has hordes of unstructured data lying around unused. This data could be used for predictive and preventive maintenance. It can be used along with other sources to retain the value from employees leaving the company due to retirement. Entytle wants to make the gap less painful. They unlock unstructured data along with video-based large language models (LLMs), adding prediction mechanisms based on experience. Real world generative AI.

Entytle provides a comprehensive solution that empowers Industrial and Equipment Manufacturers to transform service operations using Installed Base data. They can now use the insights from their Installed Base to optimize resource allocation and unlock new revenue opportunities. With Entytle, you gain a deeper understanding of your installed base, predict and prevent equipment failures, and build stronger customer relationships through proactive service and support.

Vivek is an engineer by education and spent his formative years in manufacturing and Aftermarket Service operations in companies like Johnson & Johnson, Booz Allen & Hamilton, General Electric and Sun Microsystems. He founded a sensor and instrumentation company called LumaSense that he took from an idea to almost $100MM revenue in a few years, and then turned his attention to building Entytle which developed a new category of software to solve critical and repetitive problems he faced while growing Aftermarket and Service businesses during his career. 

Entytle, Inc. is the provider of Insyghts, the world’s first Installed Base Intelligence Platform for B2B OEMs to unify, organize & analyze their customer and asset information while significantly improving available data quality. Insyghts, a SaaS platform, incorporates purpose-built AI/ML analytics to identify sales and service opportunities to increase wallet share from the OEM’s installed base. Entytle is trusted by Industry leaders including Johnson Controls, Baker Hughes, Peerless Pump, GEA, Xylem and many more who use Entytle to drive organic growth at scale.

The cloud-based platform provides a complete 360 view of the Installed Base, intelligent hunting lists, and the ability to orchestrate automation between various tools, systems, or processes. This enables smarter, faster workflows leading to increases in productivity, capacity, and scalability.

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