CES goes on this week in Las Vegas. Qualcomm is there; I am not. But…I have news. I’ve also heard that Qualcomm is quietly taking chunks of business from Nvidia. Not sure about that, but the company does put out some quality chips.
This news regards Qualcomm Aware, a platform enhancing applications like IoT.
Highlights:
• Qualcomm Aware adds observability, monitoring and location services to enable the development of IoT solutions that meet specific needs and challenges of consumers and enterprises across a wide range of industries and use cases.
• By pre-integrating Qualcomm Aware software across select Qualcomm Technologies and third-party processors, Qualcomm Technologies will provide a simple, fast and cost-effective mechanism for developers and enterprises to access data on the state, health, status and location of device deployments.
At Consumer Electronics Show 2025, Qualcomm Technologies announced the next evolution of the Qualcomm Aware Platform, a cloud-based services platform that allows companies to add observability, monitoring, and location capabilities to intelligently connected devices across industries, including logistics, retail, energy, smart home, robotics and more. As a key component of the broader IoT Solutions Framework, Qualcomm Aware will eventually be pre-integrated across select Qualcomm Technologies chipsets and third-party hardware—adding value for OEMs and ODMs, enterprise users, distributors, retailers, and consumers.
As a horizontal enablement platform, Qualcomm Aware allows for a highly integrated way to add cloud-based observability and insights, geolocation, fine indoor positioning, firmware updates, and device management services to connected devices. This means that device manufacturers can unlock new insights on the connected devices they sell and take preventative actions to fix and troubleshoot devices. Similarly, retailers can understand how often their high-value inventory turns over and get alerts if items are stolen. Distributors can also view delivery efficiency and accuracy metrics for their fleets, and users of those devices can add longevity to devices by always having them equipped with the latest software, operating system, and features.
