People in classrooms and across the Web discuss how to reach professionals with information they can use–that will have a “halo” effect for the supplier company–rather than the old “beat-them-over-the-head-with-your-message” approach. After several years of examples of how this is effective marketing communications, most people still don’t get it.
I guess I can say I’m a blogging pioneer, since I started this gig in 2003 and have kept it going continuously ever since. Blogging is one of the best of the new communication methods for this new style of marketing. Why, then, do so many either not try or do it poorly? There are other tools available. Advice on how to write better white papers that “tell, not sell” exists. Yet, some marketers insist on turning a white paper which should be useful information into “marketing speak.”
Come to New Orleans September 11-13, 2013 to participate in the annual ISA Marketing and Sales Summit at the W hotel. These are always fantastic learning opportunities.
On Friday morning of the summit, I will be facilitating discussion on how you can do a better job of content marketing. Expect to walk out with at least two ideas you can take back to your company to do a better job of educating and informing your customers and prospects.
Looking forward to seeing you there.