It is time to begin planning your trip to perhaps the only automation industry general gathering. Here is a teaser from ARC about its upcoming event.

arcbanner-300x250Presenting the 21st Annual ARC Industry Forum Industry in Transition: Realizing the Digital Enterprise February 6-9, 2017 – Orlando, Florida. How will disruptive technologies change existing products and plants? How will open source solutions impact traditional software and automation domains? Is cybersecurity a threat to digitalization and, if so, how can the risk be mitigated? How ‘smart’ are smart machines, and what benefit will these bring? How do Big Data and predictive and prescriptive analytics enable operational change? How do connected products create opportunities in aftermarket services? What software capabilities are needed to achieve transformational change? Which industries are already changing? What steps can organizations take to foster innovative thinking? Join us at the 21st annual ARC Industry Forum in Orlando, Florida to learn more about how the digital enterprise will be realized and the benefits that this can bring. Discover what your peers are doing today and what steps they are taking in their respective journeys.

I plan to attend for the 20th time. The only industry people not there are competitive analysts. There are representatives from most suppliers, foundations and associations, as well as from forward thinking end users. Most of the industry trade media will also be present. Suppliers began setting up press conferences several years ago. For a while it was quite a marathon where we would see a new presentation every half-hour for more than five hours! Then it was time for snacks and wine.

The sessions are usually interesting. ARC strives to have mostly users talking to users discouraging vendor sales pitches. One problem with that is that the vendors are the technology developers. If they would let their technology people speak, then that would really round things off. But marketing people being marketing people, they just can’t let an opportunity to be in front of prospects and customers go by without a pretty blatant sales pitch. So, ARC cuts that off in order to attract good discussions and quality attendees.

Start setting up appointments soon! Hope to see you there. Maybe we could organize a meet up.

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