Hit Refresh The Remaking Microsoft

Turning a giant organization that has the great inertia can be likened to turning a large ship at sea. It takes great force and a lot of space. Such is the task of remaking Microsoft.

Satya Nadella has been CEO of Microsoft replacing the combative Steve Ballmer more than three years ago. I’ve seen him speak at conferences at least three times. I’ve talked to many Microsoft people. He truly has turned that big mass toward the future.

Hit Refresh: The Quest to Rediscover Microsoft’s Soul and Imagine a Better Future for Everyone tells Nadella’s personal story, as well as his business and leadership.

He begins personally. The key takeaway is his discovery of empathy. I imagine that that value was in short supply in Redmond during Ballmer’s tenure. Nadella talks about a mentor, but also the birth of a handicapped child and what the family learned while caring for him introducing him to the emotion and value of empathy.

Like most people with an MBA, he was steeped in strategy theories. As he thought about his task as the new leader of Microsoft, naturally he thought about strategy.

His early three-pronged message was
1. Reinvent productivity and business processes
2. Build an intelligent cloud platform
3. Move people needing Windows to wanting Windows

Remembering Peter Drucker’s dictum, “Culture eats strategy,” he also move quickly to change the corporate culture. He includes a few stories revealing how he went about that gigantic task.

His view of what leaders tasks are:
1. Bring clarity
2. Generate energy
3. Find a way to deliver success

He has given much thought to values. These are similar thoughts to what we hear at National Instruments’ gatherings—engineers solving the world’s biggest problems. He urges policy makers, mayors, and others not to try to replicate Silicon Valley but instead to develop plans to make the best technologies available to local entrepreneurs so that they can organically grow more jobs at home—not just in high tech industries but in every economic sector.

 

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