GE Digital initiates a huge turnaround in its attitude toward software and Industrial Internet development. GE invested large sums to build a Silicon Valley presence for its software. Hired many engineers. Took its industrial software base up a notch or two with its Predix platform. Tried to build its own cloud infrastructure. The mantra—not invented here.

[Late Breaking News: I was wrong. There will be another Minds + Machines. San Francisco, October 30-31. That’s an expensive trip. Anyone want to fund me? 😉 ]

During the last Minds+Machines conference in San Francisco new CEO John Flannery, barely two months into the job, said that GE Digital needed to work more closely with partners. Soon thereafter came the axe.

That is the context for this major announcement (this one came from Microsoft, so within it may be a bit of its bias) of a partnership. Following report is based upon a media blog from Microsoft.

GE and Microsoft announced an expanded partnership, bringing together operational technology and information technology “to eliminate hurdles industrial companies face in advancing digital transformation projects.” GE Digital plans to standardize its Predix solutions on Microsoft Azure and will deeply integrate the Predix portfolio with Azure’s native cloud capabilities, including Azure IoT and Azure Data and Analytics. The parties will also co-sell and go-to-market together, offering end customers premier Industrial IoT (IIoT) solutions across verticals. In addition, GE will leverage Microsoft Azure across its business for additional IT workloads and productivity tools, including internal Predix-based deployments, to drive innovation across the company.

GE also plans to leverage Azure across the company for a wide range of IT workloads and productivity tools, accelerating digital innovation and driving efficiencies. This partnership also enables the different GE businesses to tap into Microsoft’s advanced enterprise capabilities, which will support the petabytes of data managed by the Predix platform, such as GE’s monitoring and diagnostics centers, internal manufacturing and services programs.

According to Microsoft, leveraging Azure enables GE to expand its cloud footprint globally, helping the companies’ mutual customers rapidly deploy IIoT applications.

The global IoT market is expected to be worth $1.1 trillion in revenue by 2025 as market value shifts from connectivity to platforms, applications and services, according to new data from GSMA Intelligence. Note: I find this a very interesting comment.

As part of this expanded partnership, the companies will go-to-market together and also explore deeper integration of Predix IIoT solutions with Power BI, PowerApps and other third-party solutions, as well as integration with Microsoft Azure Stack to enable hybrid deployments across public and private clouds.

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