Dreamforce, the Salesforce annual customer conference, was this week in San Francisco. I should have been there. Along with 100,000 of my closest IT friends. But, my project hit a crisis and I didn’t travel. All is not lost, however, since I received this information about ABB and Salesforce partnering.

The first item of interest is that I went to Salesforce’s “small” summer conference in Chicago with 3x-5x the attendees of a typical industrial technology conference. Then there is the big one with 30x or more the size. It blows the mind.

Then I consider the strategic moves that the largest industrial players are making. Siemens nailed a couple of acquisitions to bolster its MindSphere IoT platform. Schneider takes a majority stake in AVEVA to integrate design to process. ABB aligns with Salesforce (see below). And Rockwell Automation spends major dollars for a small stake in PTC evidently for a tighter integration with ThingWorx and Kepware.

Although there was a lot of marketing buzz to sort through, what ABB gets with a partnership with Salesforce is substantial. The company under the leadership of Ulrich Spiesshofer for the past five years has staged a remarkable turnaround. Don’t forget it also bolstered its machine control / discrete manufacturing portfolio with the acquisition of B+R Automation.

You can see more by watching this Fireside Chat with ABB CEO Ulrich Spiesshofer and Salesforce chairman and co-CEO Marc Benioff on the future of work and Fourth Industrial Revolution.

The stated objective of the partnership is for Salesforce to provide a single view of customers across ABB’s global sales, service and marketing operations.

The partnership will combine the power of Salesforce IoT, Einstein artificial intelligence, and ABB Ability, the cross-industry digital offering supporting an installed base of 70 million connected devices worldwide, to drive enhanced service and faster solutions for customers

Explaining Industry 4.0, otherwise known as The Fourth Industrial Revolution, Salesforce states it is a wave of innovation and technology that is radically transforming every business and industry. It’s no longer enough for manufacturers to differentiate on product—they must also predict customer needs and deliver smarter, more personalized customer experiences. With Salesforce, ABB is unifying its CRM globally, across every region, brand and department, to embrace the opportunities created by the Fourth Industrial Revolution and help its customers pursue important, new openings for service, innovation and growth.

“The Fourth Industrial Revolution is creating massive opportunities for our customers, making the work we do with them to drive innovation and create value more important than ever,” said Ulrich Spiesshofer, CEO of ABB. “That’s why we’re growing our relationship with Salesforce. The wealth of information we’ll get by unifying our data on Salesforce and combining it with our ABB Ability digital offering will allow us to use artificial intelligence and IoT more effectively, so we can anticipate our customer’s needs and write the future together.”

“ABB is undergoing incredible digital transformation and connecting with their customers in revolutionary ways,” said Marc Benioff, Chairman and co-CEO of Salesforce. “Our relationship with ABB is another example of the extraordinary power of artificial intelligence and IoT technologies to drive customer success.”

ABB’s expansion of Salesforce includes Einstein, Salesforce IoT, Sales Cloud, Service Cloud, Marketing Cloud, Community Cloud and Success Cloud advisory services.

Einstein will enable ABB to drive smarter sales and service with artificial intelligence. For example, ABB will use Sales Cloud Einstein for intelligence-driven decision making, automated data entry, identification of potential opportunities and predictive forecasting. Einstein Vision, used with Service Cloud Field Service Lightning, will be used to give ABB’s 15,000 field service technicians the ability to take a photo of an ABB product or component when they arrive onsite to automatically surface information about the product on their screens, resulting in faster, more accurate service.

Salesforce IoT will allow ABB to make data from its connected devices actionable and measurable. The company’s vision is to combine Salesforce IoT with ABB Ability so that its installed base of 70 million connected devices can use predictive intelligence, powered by Einstein, to generate and trigger actions directly into Salesforce. With Salesforce IoT and ABB Ability together, ABB will be able to improve customer experiences by getting ahead of performance and maintenance needs.

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