Gasp! Signs of common sense begin to pervade the discussion of digitalization and its cousins–connected (everything?), digital twin, cyber-physical, and so forth. Meaning that it’s all about leadership.
Suppliers constantly develop or enhance technologies within products. But I’m betting that just about all of you already have more digital data than you know what to do with. I’m betting most of you already have some products and connectivity–and have had for 15 years or longer.
What is always lacking is the will, the ingenuity, the, yes, leadership, to use all of this to its most beneficial effect.
Leadership doesn’t just appoint someone to head an exploratory team. It sets vision and expectations about how a new business model can send the company on a growth and success trajectory.
Leadership sees data as an asset and asks how it can be used to further goals of profitability, process uptime, improved quality, faster time to market, better/faster customer service, supply chain smoothing, and more.
Leadership organizes and motivates people to forge new paths into the economy.
Simply compiling digital data is a waste of time and resources. Leadership treats it as a foundation for success.