This announcement for Automate Forward, the conference and trade show of the Association for Advancing Automation (A3), popped into my inbox this morning. The conference part of pandemic-era events draws many excellent speakers. The technology has greatly improved over the years to at least not getting in the way, if not improving the experience. Networking and trade show visiting still lag, but I’ve seen strides in the booth visitation area. 

A personal observation from an old guy. I remember past lives where each of the areas of this trade show were large events in themselves. Industry and technology consolidation have reduced the size, but the importance to manufacturing remains.

In the spring of 2021, the Robotic Industries Association (RIA),  AIA – Advancing Vision + Imaging, Motion Control & Motor Association (MCMA), and A3 Mexico  will become the Association for Advancing Automation (A3), the global advocate for the benefits of automating. A3 promotes automation technologies and ideas that transform the way business is done. Combined, these associations represent over 1,100 automation manufacturers, component suppliers, system integrators, end users, research groups and consulting firms from throughout the world that drive automation forward.

A3 hosts a number of industry-leading events, including the new virtual Automate Forward (March 22-26, 2021) and the Automate Show & Conference (June 6-9, 2022, in Detroit, MI).

More than 80 global experts will speak at Automate Forward, the world’s premier virtual automation trade show and conference set for March 22-26, 2021.  The event also features more than 250 leading companies in an expanded exhibit area, enhanced networking opportunities, and a look at innovative automation startups.

Speakers include senior executives from companies such as 3M, General Motors, Intel, Microsoft, UPS, IBM, GE, FedEx, Siemens, and Proctor & Gamble.

“With the adoption of automation accelerating, and the impossibility of holding large in-person shows in the US at the moment, Automate Forward will play a critical role in educating companies about how robotics, AI, machine vision, motion control, and related automation technologies can immediately help improve product quality, productivity, competitiveness, and worker safety,” said Jeff Burnstein, President of the Association for Advancing Automation (A3), the event’s host.

Automate Forward will include a robust virtual exhibit hall and networking center where attendees can connect directly with companies and experts to solve their automation solutions and get immediate answers. The trade show will be open daily from 9:00 AM – 5:00 PM ET for attendees to learn about products and systems that can help with unique challenges.

A3 will share a sneak peek of the association’s new brand identity at 9:30 am ET on Monday, March 22 exclusively for Automate Forward attendees. Join live to learn about how its four current brands – RIA, AIA, MCMA, and A3 Mexico – are combing to create the new A3 representing over 1100 global companies and organizations active in automation.

Automate Forward Keynote Sessions

Monday, March 22

10 AM ET PANEL: The New Industries Driving The Growth of Automation and Robotics
Robert Little, CEO, ATI Industrial Automation
Mark Lewandowski, Director – Robotics Innovation, Procter & Gamble
John Dulchinos, Vice President, Jabil
Ted Dengel, Managing Director, Operations Technology and Innovation, FedEx Ground
John Bubnikovich, Chief Regional Officer – North America, KUKA Robotics

11 AM ET: The Competitive Advantage is Here and It’s All About Digital
Raj Batra, President, Digital Industries, Siemens

1:30 PM ET: Moving Automation Forward: What is required?

Greg Brown, Vice President of Strategy and R&D, UPS

Tuesday, March 23

10 AM ET PANEL: The 2021 State of the Automation Industry Executive Roundtable
Mike Cicco, President & CEO, FANUC AMERICA
Patrick McDermott, President North America, B&R Automation
Dr. Thomas Evans, CTO Robotics, Honeywell Intelligrated
Christine Boles, Vice President, Internet of Things Group – General Manager, Industrial Solutions Division, Intel
Sebastien Schmitt, North American Robotics Division Manager, Stäubli

11 AM ET: Human Aware Robot Software and Tools for Delivering it
Rodney Brooks, Co-Founder and CTO, Robust.AI

1:30 PM ET: 3M’s Automation Journey: Driving Growth & Productivity
Debarati Sen, Vice President & General Manager Abrasive Systems Division Safety & Industrial Business Group, 3M

Wednesday, March 24

10 AM ET PANEL: The Rise of Smart Automation
Rashmi Misra, GM AI Platforms, Business Development, Microsoft
Jorge Ramirez, Global Director Automation and Chief Mfg. Cybersecurity Officer, General Motors
Rishi Vaish, CTO and VP, IBM AI Applications, IBM
John Lizzi, Executive Leader – Robotics, GE

Tom Panzarella, Senior Director of Perception, Seegrid

11 AM ET: Using Deep Learning and Simulation to Teach Robots Manipulation in Complex Environments
Dieter Fox, Senior Director of Robotics Research, NVIDIA

1:30 PM ET: Automation and the Future of Manufacturing
Indranil Sircar, CTO, Manufacturing Industry, Microsoft

Thursday, March 25

10 AM ET PANEL: How Collaborative Automation is Driving Productivity
Co-sponsored by the International Federation of Robotics
Milton Guerry, President, Schunk USA
Joe Gemma, Global Vice President of Sales & Marketing, Calvary Robotics
Greg Smith, President of the Industrial Automation Group at Teredyne
David Robers, Robotics Sales Manager – Americas, Denso Robotics

11 AM ET: Value Chain Integration and Optimization Through Robotics in Consumer segments and Retail
Marc Segura, Executive Global Business Line Leader – Consumer Segment Service Robotics, ABB Robotics and Machine Automation

Friday, March 26

10 AM ET PANEL: Autonomous Mobile Robots: How to Get Started
Karen Leavitt, Chief Marketing Officer, Locus Robotics

Søren E. Nielsen, President, Mobile Industrial Robots
Matt Rendall, CEO and Co-Founder, OTTO Motors
Rob Sullivan, President, AutoGuide Mobile Robots
Melonee Wise, CEO and Founder, Fetch Robotics

11 AM ET: Using an End-to-End Workflow to Build, Iterate, and Operationalize Deep Learning-Powered Visual Inspection Projects

Andrew Ng, CEO & Founder, Landing AI

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