The Ignition Ecosystem Expands with the Addition of the New Alliance Partner Program
Partner programs if well run where everyone sees a win are a great growth tool for the platform company as well as providing convenience for customers. I’ve seen successes over the years. I’ve also seen companies who couldn’t maintain consistency with the program or who eventually wanted to take too many things in house. I’ve watched Inductive Automation for 20 years and had many conversations with executives and customers. They are truly community focused. I expect this to also be successful.
Inductive Automation has announced the launch of its Alliance Partner Program, a new opportunity for companies to showcase and co-market services and solution offerings that pair well with the Ignition industrial application platform. As part of the launch, Inductive Automation (IA) has released the names of the program’s first partner companies:
- Amazon Web Services (AWS): AWS enables manufacturers to optimize production, develop smart products, and improve operational efficiency with advanced cloud solutions like machine learning, IoT, robotics, and analytics.
- Belden: Belden has a large portfolio of networking, security, and connectivity technologies and products, specializing in I/O and edge device offerings that help organizations create efficient automation workflows.
- Plantformance: Plantformance offers a subscription-based automation supervision platform that protects an organization’s information while improving its operational efficiency.
- Stratus: Stratus delivers simple, protected, autonomous edge computing platforms for OT and IT teams to run mission-critical applications without downtime or data loss, and turn edge data into actionable insight.
“This is a great opportunity to highlight the ecosystem that has organically developed around Ignition. The Alliance Partner Program’s goal is to broaden awareness of both the partner and Inductive Automation through co-marketing activities, showing how our joint solution provides a better together story for our collective customers,” says David Grussenmeyer, Industry and Education Engagement Manager at Inductive Automation.
The Alliance Partner Program is Inductive Automation’s latest partner program. Each IA partner program has a unique focus. In the Strategic Partner Program, which currently includes Cirrus Link Solutions, strategically aligned third-party software providers create modules in their area of expertise and sell them directly through IA. In the Solution Partner Program, IA highlights hardware, software, and service providers who offer solutions and technologies that are powered by Ignition. The new Alliance Partner Program is focused on showcasing a select group of technology companies providing valuable products and services that complement Ignition.
Partners involved with the Alliance Partner Program will work closely with Inductive Automation’s Industry & Education Engagement team to specifically discuss co-marketing opportunities. Alliance Partners will be listed on Inductive Automation’s designated webpage, and will be required to list Inductive Automation, its logo and website link on the Alliance Partner’s website appropriately and in accordance with specific brand usage guidelines.