Podcast 210 They Don’t Look Like Athletes

The first writer to seriously look at the new phenomenon of data-driven analytics in baseball found himself allowed to sit in the locker room of the major league baseball team. He observed the players. Something naggged at his consciousness. Then it dawned on him—they didn’t look like athletes. Showering, getting dressed, no one really looked like a standout athlete. Yet, they were winning. Yes, said data-driven baseball exec Billy Beane, everyone else evaluates how players look. We look at their performance and indicators that they have future potential. But I really wanted to discuss Digital Transformation. And to transform digitally, you need to be (digital) data-driven.

Podcasts–Working Smarter and Intelligent Use of Technology

Podcasts–Working Smarter and Intelligent Use of Technology

Ways of organizing a company and organizing work fascinate me. I loved Jason Fried’s book, now almost seven years old, Remote: Office Not Required. Much work can be organized so that a worker does not need to commute to an office. Even in manufacturing we have technologies such as connected AR and remote vision and apps where engineering experts need not even be in the plant to troubleshoot a problem.

Matt Mullenweg founded Automattic and WordPress. His bi-weekly Distributed podcast explores the world of distributed work. The latest is an interview with Jason Fried. It’s worth a listen.

Jason Fried, the co-founder and CEO of Basecamp, collects mechanical watches. He appreciates their simplicity. He once wrote in a blog post, “When I look at my watch, it gives me the time. It asks nothing in return. It’s a loyal companion without demands. In contrast, if I look at my phone for the time, it takes my time. It tempts me.”

Speaking of podcasts, here is my latest, number 201. You are an engineer in a factory or plant. The machine or process is down. Production has stopped. The general manager is yelling. The CEO has vowed to investors, customers, and media that he’ll sleep in the plant until production is back up. I’ve never had it as bad as the people at Tesla with Elon Musk beating on them, but I’ve lived that life.

I helped start a magazine with the stated editorial goal of writing about the intelligent application of automation.

After several years of Internet of Things, cyber-physical systems, Industry 4.0, digital twins, digital transformation, I think it is past time to look at our projects in terms of how do we employ technology intelligently for improved profitability, work conditions, quality, customer satisfaction, supplier satisfaction, and environmental sustainability.

Thank you to my sponsor for another year–Inductive Automation.

Also on YouTube.

Podcasts–Working Smarter and Intelligent Use of Technology

RSS and Information and Blogs

I get much of my news through RSS feed. That may sound archaic, but it works. Originally I used Google Reader some 20 years ago or so. But that was detracting from Google’s business model, so they killed it. And I went with NetNewsWire. It was great. They sold it. Like almost all cool little startups now part of big companies, the product languished. I switched to Feedly, which I am still using.

The cool thing about RSS is that you get the news feed with just an option of going to the Website. With some feeds, you can see the entire article. With others, you scan and then go to the Website if you want more. I have a few subscriptions, such as The New York Times, where I have access. Many of my feeds are blogs that have no paywall.

The thriving blogosphere of the early 2000s (my blog began in 2003, I’m approaching 16 years) has lost some fervor, but it’s still around.

I started first in the control and automation space. Walt Boyes followed, but soon took it under the cover of Putman Media. The way all the blogs grew in the early years was through linking with each other. I would see a post and link to it with my take. They would link back. But when companies got involved, they didn’t want links to “competitors”. So much for growth for either of us.

Jim Cahill was next with his Emerson Process Experts blog. In the early days we would also cross link, but like everything that faded with marketing. His blog is still going and is still the best example of a corporate blog building a community. I tell people about it on all my trips.

The Apple computer community supports many independent bloggers and podcasters. They cross link and even appear on each other’s podcasts. The net result is that the entire community grows and thrives. So far, I have not found another independent blogger / influencer / analyst to interact with.

I bring this up while listening to The Talk Show with John Gruber of the Daring Fireball blog. He and his guest Brent Simmons (developer of NetNewsWire) are discussing the state of RSS, blogging, podcasting, and media. Brent worked at Userland and its blogging platform Radio which I used from 2003 to about 2007 when I switched to SquareSpace. In 2013 I switched to WordPress.

While commiserating about the state of trying to read articles on the Web, they miss the point of the business. Media is run by sales people. Salespeople think that long term thinking is 60 days out. They really don’t care about user experience. They look for one more idea that will sell one more piece of screen real estate and that maybe is obnoxious and the reader mistakenly clicks the ad instead of the close button and they sell a click. I’m not being cynical about that. It is the natural order of things when sales people (and I was one once) are scrambling to increase income through any non-illegal method they can find.

I still like RSS feeds. I no longer trust Google to uncover the Websites I want. And I’ve never liked the idea of having a list of Websites to methodically go visit just in case something new was added.

Podcasts–Working Smarter and Intelligent Use of Technology

Google Ad Shakedown

Google and Other Misdemeanors

I have noticed that over the past few months, the number of people coming to my site via search engines, principally Google, has dropped by something like 40%. Curious, last weekend I took a little time and searched on about a dozen keywords that would be used in the industry.

Media sites just don’t come up in the searches. But what does come up are a ton of ads. The bulk of the rest of the links are suppliers. This is a big change over this time period.

Then I came across a tweet from Jason Fried, founder and CEO of Basecamp. He noticed that when he searched for his company, Basecamp, he came up number 4. The first three were ads from competitors who had worked the words base camp into their URLs or name in some ingenious way. And they had purchased the adwords that placed their ad above the real organic result. He explains all this in a podcast on Rework.

Back to my observation. I appeared seldom, except for my own domain name, and I never saw the major trade journals in the industry. Even ones named IIoT in a search of IIoT. Automation got three hits a couple of pages back on the keyword automation. But it should have had a bunch.

But suppliers are the most prone to buy adwords from Google.

If you think that searches are not biased and show you the most relevant to you, then you are years behind times.

I have noticed a similar effect in Facebook. Of course, its ad strategy came from Google in the person of Sheryl Sandberg. I did marketing for a small retail startup coffee house in Sidney, Ohio. Being local, I went to Facebook. I also spent a few dollars a month on ads.

When I ended the ad campaign, I was pestered with several notices per day about boosting a post for only $10, then for only $5. And our reach started dropping. Suddenly not everyone saw all the posts. The algorithm ensured that. When you’re in a small town with only about 1,000 person reach, you get pretty quick feedback.

Once upon a time, I mostly trusted Google search results. I use it for research constantly. Now, I’m not so sure about where to go for better results. Everyone is in such a rush to maximize ad dollars that they manipulate anything, including us, in the quest for eyes on ads.

Podcast 194 Beware Hype

Podcast 194 Beware Hype

Podcast 194 of my long-running series—Beware Hype of OT and IT

Platforms come and go–sometimes quickly with turns in technology. IoT platforms were all the rage. Just like IT/OT Convergence and other hyped tech. But engineers are quietly working together to apply the technologies to solve business and industrial problems. Don’t watch the hype. Notice when everyone is using it.

This podcast is sponsored by Ignition from Inductive Automation.

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