Welcome to the age of Industrial Internet of Things and the need for unstructured data management. Analysts talked for years about the amount of data generated (or could be generated if digital) from manufacturing. We have arrived at that age. Datadobi is one company I talk with in the unstructured data management space. Here is news of additions to its product portfolio through a product called StorageMAP.

TL;DR: New software enables enterprises to visualize, organize, and take action on their entire unstructured data landscape via one single pane of glass.

Datadobi, a leader in unstructured data management, announced launch of StorageMAP, a solution that provides a single pane of glass for organizations to manage unstructured data across their complete data storage estate. Built upon Datadobi’s best-in-class vendor-neutral unstructured data mobility engine, the software enables enterprises to visualize, organize, and act on their data in hybrid vendor and cloud environments. StorageMAP puts companies in control of their data’s cost, carbon footprint, risk, and value.

StorageMAP is the evolution from Datadobi’s field-hardened data migration and protection solutions to a fully-fledged data management platform.

Unstructured data is expected to reach 144 trillion gigabytes by 2025, according to IDC. The sheer magnitude of unstructured data combined with the increasing complexity of today’s heterogeneous storage environments has caused 95% of organizations to cite the need to manage unstructured data as a problem for their business.

The four major critical concerns for enterprises that StorageMAP addresses are:

  • Cost Control – StorageMAP helps organizations cut costs by enabling intelligent cloud adoption, moving data to less costly on-premises storage, accelerating the decommissioning of inefficient storage, and deleting Redundant, Obsolete, and Trivial (ROT) data.
  • Conformance to Environmental, Social, and Governance (ESG) Policies – StorageMAP helps organizations to meet CO2 reduction targets through carbon accounting of unstructured data storage in the cloud and in the data center. Cloud adoption (which claims to have up to an 80% carbon reduction rate compared to on-premises storage), data center optimization, and reduction of ROT data all contribute to a lower carbon footprint.
  • Risk Reduction –  StorageMAP bolsters unstructured data protection by allowing IT leaders to understand what data they have, why they have it, where it is, and who owns it. The software then enables companies to take action to properly backup their unstructured data and delete ROT, disowned, and dangerous data.
  • Getting More Value from Data – StorageMAP allows companies to move their data to the right place, at the right time, all the time. For example, data can be quickly copied to the cloud where it can be analyzed by cloud-native apps. StorageMAP enables companies to exploit their data’s hidden value, transforming it from a liability into an asset.

StorageMAP is sold as a “pay-as-you-grow” model that allows customers to first understand their unstructured data environment before committing to take any necessary actions required by the business. IT leaders, business unit managers, and the C-suite can see reports optimized to their needs that will help them make clear decisions according to their business priorities. Once they have the visibility, they can then organize the data according to multiple criteria such as ownership of the data, the role of the data, where the data belongs, the risk profile of the data, and the type of action to take on the data. Only then do customers need to commit to purchasing the necessary Action Add-ons required to meet their immediate needs.

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