I listened to the keynote speeches from Automation Fair this morning while working out. A different perspective from a darkened room at a narrow table with 5,000 (or more) of my closest friends.  I’ve listened to maybe 1,000 of these over the past 25 years in media. There are just a few things I’m really listening for. What is the market buzz of the year? What aspects of the company are they promoting? Hopefully, but rarely, a new company direction?

Usually nothing startling comes out. Never a Steve Jobs, “And just one more thing…”

CEO Blake Moret laid a general outline of the growth of Rockwell Automation as it serves the customers’ needs for digital transformation. He chatted with Judson Althoff of Microsoft about their partnership over the years. They worried me talking about industrial metaverse, which is so 2022, but then moved the conversation to the Microsoft Co-Pilot and how the companies are working together to exploit generative AI for industrial usage. Looks like initially Rockwell will incorporate it in its control design software.

I like words and word play, and I couldn’t let this one pass. Vintage (pun) Microsoft. When everyone else uses their own technology to develop new technology, they call it “eating their own dog food.” Not Microsoft. They “drink their own champagne.” 🙂

Interesting side note—I’ve been asking about new engineers entering the field preferring to use tools they’ve learned such as Python and NodeRED. Moret didn’t address that precisely, but he did note that relay ladder logic may not be the programming tool of choice for these new engineers and that generative AI may bridge the gap from modern to archaic (my words, not his).

Sr. VP of Intelligent Devices Tessa Myers was given the task of introducing featured products. These included:

  • Automated and autonomous material handling vehicles
  • Digital twin and AI technology for maintenance of a process system
  • Cybersecurity featuring new developments with acquisitions and partnerships

I’ve diligently returned to the Rockwell Press site for more news, but nothing else forthcoming right now.

Share This

Follow this blog

Get a weekly email of all new posts.