Marketing and Product Development Essentials

Marketing and Product Development Essentials

Fluke Tour May 6One more note from my visit with Fluke last week. The first day of meetings was devoted to a conversation/focus group with a number of customers, partners and “bloggers” (me).

Voice of Customer

We were introduced to the product development process for its latest vibration-sensing tool. Their process is iterative—discovering problems customers have, watching how people actually do things now, coming up with ideas for solutions, returning to the customers for feedback, then iterating again until the final product is released.

This “Voice of the Customer” is sacred within the company.

Fluke uses a technique called shadowing where Fluke team members follow a customer technician around and record how he/she uses the tool. They notice things like awkward angles or how they play with control buttons with their thumbs.

I’ve talked with another company in the past that sends all members of the executive team out annually to shadow a customer. It helps them see customer successes and feel customer’s pain. That was a great idea.

I’d suggest that Fluke take its shadowing methodology and expand it from development of a specific tool into a routine for senior managers as a way to get ideas and get a feel for the customers.

Otherwise, speaking as a guy with some product development experience, I like what I see.

Not every company is as sensitive to customers as Fluke.

Coffee Blunder

I’m a coffee fanatic. I buy Fair Trade beans and have invested in a coffee shop that will source beans directly from farmers that our buyer has met. In a past life, I was a volunteer coordinator for an organization called Bread for the World. I studied the impact of corporate farms in developing nations.

I say that to explain my passion for a good cup of coffee. Keurig cup-at-a-time coffee makers have swept the nation in popularity. The company also invented and patented K-cups—the single use coffee container. But, I buy my own beans. I’d rather do that than be captive to whatever companies pay Keurig for the opportunity to sell through its distribution. So, I use the reusable metal mesh filter cup.

The K-cups are wasteful, add another layer of distribution waste and expense, driving down the revenue to the farmer.

They are also more expensive to the customer. Whenever technology and marketing come together, it seems that customer lock-in is the result.

Keurig decided to add a sensor, just like the ink jet printer people, that senses the presence of “official” K cups in its latest Keurig 2 machines. This is, of course, to force people to buy coffee only from them.

Sales dropped. The CEO last week said that evidently customers didn’t like that idea. “They like to buy their own beans.” Duh! A little bit of sensitivity to customers would have told them that.

Takeaway

Take a lesson from this tale of two companies. Be more like Fluke (and in the spirit of competition improve on its system). Don’t be the other “Rob Lowe”.

 

And if you are asked to participate, please do. Your experience will help the entire industry improve.

Industrial Risk Management And Common Sense

Industrial Risk Management And Common Sense

West Virginia Oil Tanker Fire 0215 WOAYI am a conservationist.

What that means is that I have a lifestyle of conserving and preserving. Especially nature. It doesn’t mean that I’m political. Or even anti-development.

On the other hand, I have ceased being political. Whether I’m “liberal” or “conservative” (as if anyone really knows what all falls under those labels!) bores me. Don’t care for the discussion.

But it’s a weird world. Take industrial risk management. I guess that there are many “conservationists” who do not want to build the oil pipeline known as Keystone. They are afraid of oil spills.

OK, that means one of two things–either they wish to live in a petroleum-free society or they endorse shipping massive amounts of oil across our nation via rail. I’d like to see them accomplish the former. And look at the unintended consequences of rail-based shipping, especially when we as a nation do not really care about upgrading the infrastructure.

If you study the comparative risks, oops, looks like pipelines are a better option.

One of my economics professors used to say that people never really vote their economic interests because they are voting emotions. Interesting observation think about it. Maybe the conservationists are actually achieving the opposite of their desired outcome. Wouldn’t be the first time in politics that happened. Won’t be the last.

Now, I’d never tell you to rush right out and email your congressperson. Even if they had not voted already, it would be too late. I’m in favor of the movement to require congresspersons to wear jackets like those the NASCAR drivers do–there’s a patch that shows who all their sponsors are!

But I do think that no matter your politics that you should stop and think that maybe you’re supporting an outcome that is exactly opposite of what you think you are.

It’s a good business and engineering idea, too. Maybe you’re too stuck on an idea that you’ve missed the real solution.

Significant Increases to Asset Management Portfolio At Bentley

Significant Increases to Asset Management Portfolio At Bentley

Asset management, analytics, modeling, safety—some of the significant trends highlighted at last week’s ARC Industry in Transition Forum in Orlando—all popped up at the Bentley Systems press conference session. Highlights were acquisition of C3global and its Amulet Operational Analytics, acquisition of Acute3D and its reality modeling solution, and added process safety and risk management capabilities.

Operational Analytics

Bentley Systems has acquired U.K.-based C3global, provider of web-based Amulet software for operational analytics. Bentley’s AssetWise platform, which serves configuration management, asset health monitoring, inspection, maintenance, and compliance for infrastructure assets, can now deliver additional actionable insights as asset performance management is extended, through AssetWise Amulet, for asset performance modeling. AssetWise Amulet offers unique value in applying predictive and prescriptive analytics that are easily configurable at industrial scale to leverage just-in-time data for improved operational efficiencies.

Gartner recognizes C3global as part of the industrial analytics transformation helping digital businesses (as noted in Gartner’s “Industrial Analytics Revolutionizes Big Data in the Digital Business” report [G00264728], published August 19, 2014). Among the many infrastructure owner-operators benefiting from Amulet operational analytics are water utilities, oil and gas, and power transmission grids. User organizations include Babcock, BP, Chevron, Danfoss, Emerson, MWH, National Grid, South Australian Water, and Total.

AssetWise Amulet can be readily configured to build sophisticated applications tailored to infrastructure operations needs without having to know a programming language. It bridges the gap between information technology (IT) and operational technology (OT), enabling advanced analytics to be an integral part of all aspects of the business process. Through AssetWise Amulet’s interactive and easily configurable operational dashboards, owner-operators are provided with the context they need to be confident in their decisions and are afforded an easy method of measuring and managing the outcomes.

AssetWise Amulet is designed to integrate and analyze “big data” generated by a wide range of external applications and systems – from SQL or Oracle databases to enterprise data warehouses, industrial data historians, and control systems, as well as maintenance and work order management systems. The data can be structured or unstructured and include systems data, photos, video, log books, Microsoft Excel files, event failures, scanned notes, witnessed events, and more.

Once data from the IT and OT systems has been captured and aggregated, the software applies the users’ business rules, models, and knowledge to provide an improved view and understanding of operational performance for decision support. In conjunction with AssetWise-certified integrations to SAP EAM, IBM Maximo, and Oracle eAM, AssetWise Amulet will help drive the right actions at the right time, reducing operational risks and improving operational efficiency.

Reality Modeling

Bentley Systems also announced that it has acquired France-based Acute3D, provider of Smart3DCapture software for reality modeling. Through reality modeling, observations of existing conditions are processed into representations for contextual alignment within design modeling and construction modeling environments. Rapid technology advancements in scanning and photography – and especially the burgeoning application of unmanned aerial vehicles (UAVs) for these purposes – are making the capture of such observations broadly and continuously affordable in sustaining infrastructure.

Acute3D software automates the generation of high-resolution, fully-3D representations from digital photographs taken with any camera, whether highly specialized or embedded in a smartphone. Scalable from site to city, and with precision limited only by the quantity and quality of photography, Acute3D technology can assure that existing conditions are contemporaneously considered throughout the architecture, engineering, construction, and operations of any infrastructure asset. Now that photo sequences from UAVs are likely to become the most feasible source for surveying, construction monitoring, and inspection workflows, Acute3D’s industrial-level accuracy and unlimited scalability are making it a preferred technology for UAV manufacturers and professionals around the world.

Process Safety and Risk Management

AssetWise APM V7.3 the enhanced version of Bentley’s asset performance management (APM) offering – an all-in-one analysis and information management software platform for asset reliability and asset integrity – now also advances process safety.

Alan Kiraly, Bentley senior vice president, server products, said, “Our AssetWise APM V7.3 meets the demanding requirements of reliability, integrity, safety, and maintenance managers and engineers in industries ranging from oil and gas, petrochemical, and mining and metals to power generation and other utilities. The software ensures assets are safe and reliable and that they are inspected and maintained to reduce or eliminate risk. Users further benefit from the elimination of unexpected downtime, increased asset availability and utilization, reduced maintenance costs, and support for regulations and safety standards, including ISA 84, IEC 61511, IEC 61508, and IEC 61882.”

AssetWise APM V7.3’s new process safety features help users manage the integrity of safety systems and hazardous processes, thereby preventing failures and catastrophic incidents and keeping people, assets, and the environment safer. Capabilities include safety instrumented function (SIF) analysis, safety instrumented systems (SIS), safety integrity level (SIL) and safety provisions, overrides, and incidents. AssetWise APM V7.3 also provides version control and approval, the analysis of loss of containment scenarios, and the identification and assessment of risks at the system level, as well as for related assets (risk matrix).

 

Wearable Early Warning Fatigue Detector for Drivers

Wearable Early Warning Fatigue Detector for Drivers

Impecca The Alert Band - with driver smallIf it is the first of the year, it’s time for the Consumer Electronics Show (CES) in Las Vegas—the big technology show that displaced COMDEX many years ago.

Not much that happens there is directly relevant to manufacturing. Many crossover ideas and other useful products do pop up.

Here is the first press release that has come my way (no, I won’t be attending). As someone who has driven hundreds of thousands of miles, many at night, I find this product very useful.

Wearable early warning system

Impecca, announced The Alert Band, a wearable early warning Bluetooth fatigue detector band that attaches to the driver’s forehead to sense fatigue and help prevent accidents. The Alert Band monitors and analyzes brainwaves, sending real-time notifications and alarms to the driver’s smartphone, family and friends, as well as social networks, 3-5 minutes before the driver begins to doze off and fall asleep.  The notification and alarm are intended to wake him/her up and are designed to save lives.

The Alert Band uses Bluetooth 4.0 technology to connect to the driver’s iOS or Android smartphone, transferring raw data collected by The Alert Band’s forehead sensors and transmitting the data to its app on the smartphone.  The Alert Band features a smartphone App that uses a numbering system, from 0 to 100 to indicate the user’s fatigue level, sending out an alert when the driver’s fatigue level is too high.

According to The National Highway Safety Administration, annually in the U.S., driver fatigue contributes to 100,000 accidents, 1,550 deaths, 71,000 injuries and $1.25 Billion in financial losses.

The Alert Band developer experienced these statistics first hand. He created The Alert Band after a friend was severely injured in a car accident when the driver who hit him fell asleep behind the wheel. He decided to create a device that alerts drivers in advance when they’re experiencing fatigue. It also alerts the driver’s family or friends to call or talk to him/her to help stay awake.

The device was created by conducting years of testing with hundreds of participants using a simulator for an over 90% accuracy rate. Through EEG brain scanning testing, Impecca saw that the area in charge of fatigue is located in the forehead, so they created a user-friendly thin forehead device that, unlike most unwieldy EEG units, easily attaches to the forehead and is easy to use and comfortable to wear for long periods.

The Alert Band will be available May 2015 through major retailers, Impecca.com, and online, priced at $249.99.
 

Critical Systems Safety Profile Released

Critical Systems Safety Profile Released

GaryThumb14Machine and process safety has colored many a conversation during conferences of the past couple of months. Here, Wind River has introduced a safety profile for its next-generation version of VxWorks.

Highlights of the release:

  • Safety Profile for VxWorks delivers functionality aimed at development of safety critical systems across wide range of market segments.
  • New features include advanced time and space partitioning on multi-core and optional IEC 61508-3 SIL3 certification evidence package.
  • Wind River continues its legacy of helping customers address the most critical safety requirements with robust safety features across its product portfolio.

The profile adds safety features to VxWorks 7 aimed at development of safety critical systems in industrial, medical, transportation, aerospace, and defense. Additionally, Wind River has enhanced its Virtualization Profile for VxWorks.

The new Safety Profile for VxWorks delivers advanced time and space partitioning capabilities to ensure reliable, interference-free consolidation of multiple applications with different levels of safety criticality on one hardware platform, single or multi-core. Consolidation helps customers meet stringent safety requirements with a variety of system design options while driving down bill-of-material and maintenance costs. Furthermore, separation of applications of different criticality levels allows customers to update specific applications in a targeted fashion, without having to retest or recertify the entire system.

Standard conformance pre-approval

In addition, the profile has received pre-approval by TÜV SÜD for IEC 61508-3 SIL3 conformance. The optional certification evidence package will help VxWorks customers reduce cost, risk, and time-to-certification for their embedded systems. Safety Profile will also serve as the future foundation that will help customers certify their devices to additional IEC standards.

“With Safety Profile for VxWorks, developers can take full advantage of technological advances in microprocessors that VxWorks enables, with the confidence that they will have a strong OS foundation to meet the most demanding safety certification standards,” said Dinyar Dastoor, vice president of product management at Wind River. “For three-plus decades Wind River has been a trusted technology partner to companies in markets where safety and reliability are paramount, and this is just another proof point of our commitment to providing robust safety features across our product portfolio.”

Separately, the recently launched Virtualization Profile for VxWorks now provides support for device virtualization through the open VirtIO standard. Device virtualization further reduces the mechanical footprint and cost base of consolidated systems, and lowers the barrier to virtualization in the embedded domain, while the use of the VirtIO standard allows any operating system to use the virtualized devices.

Recognized as the industry-leading RTOS, VxWorks boasts a modular, scalable architecture that separates the VxWorks core from middleware, applications, and other packages, enabling bug fixes, upgrades, and new feature additions to be accomplished faster.

 

Connect Manufacturers to Machine Safety System Integrators

Connect Manufacturers to Machine Safety System Integrators

I’ve worked with the safety system team at Rockwell Automation for many years. We’ve done a couple of podcast interviews that were among my most downloaded. This one on Safety Maturity Index and this one on Safety Automation Builder. Below are details of a new machine safety program.

To help manufacturers identify best-in-class safety system integrators – with current safety standards expertise, a proven track record in building safety systems, and knowledge of productivity-enhancing safety technologies – Rockwell Automation has created the Machinery Safety System Integrator program.

“A recent Aberdeen report found best-in-class organizations are 81 percent more likely than low performing organizations to leverage outside services to design and install compliant machinery safety solutions,” said Mark Eitzman, manager of safety market development, Rockwell Automation. “The challenge comes in finding and vetting the most capable provider for the job. Rockwell Automation created the Machinery Safety System Integrator program to ease that process and connect manufacturers to machinery safety system integrators they can trust.”

Program candidates must meet stringent requirements and complete a rigorous, months-long assessment and education process. Only existing Rockwell Automation Solution Partners or Recognized System Integrators can qualify for the program. Candidates must have three to five years of demonstrated machinery safety experience. Rockwell Automation recognizes third-party certification from industry-accepted organizations, such as TÜV or exida.

Upon meeting these initial requirements, Rockwell Automation machinery safety experts conduct a candidate assessment to determine if additional training or experience is required. The candidate’s safety engineers must then complete training modules on topics, such as global safety standards, safety risk assessment practices, and different types of safeguarding applications. Lastly, the candidate must submit a machinery safety project to ensure it demonstrates methods consistent with global standards.

The collaborative nature between Rockwell Automation and its Machinery Safety System Integrators allows for seamless assessment, design, mitigation and validation of machinery safety systems. And as members of the Rockwell Automation PartnerNetwork program, these companies also commit to an active and extensive relationship with Rockwell Automation to provide the most productive and cost-effective automation solutions to their customers.

Twenty companies have joined the Machinery Safety System Integrator program in the following countries:

  • Belgium: DC Engineering (Langemark-Poelkapelle), Egemin Automation (Zwijndrecht)
  • Columbia: TREETEK SAS (Cali)
  • Denmark: 3Tech Automation (Fredericia)
  • England: AND Automation (Ilkeston), Bilfinger Industrial Automation Services (Chesterfield, Derbyshire), Newfield Automation (Congleton), Westbury Control Systems (Leicester)
  • Germany: Gundlack Automation GmbH (Verden)
  • Mexico: Advanced Machine Control SAPI de CV (AMCO) (Cuautitlán, Izcalli), IDTec Automatización (Guadalupe, Nuevo León), Target Robotics (San Luis Potosi)
  • Netherlands: Egemin Automation (Gorinchem)
  • Scotland: H&G Systems (Broxburn)
  • Spain: Sistrol (Madrid)
  • United States: Automation Solutions of America (Beloit, Wisconsin), Barry-Wehmiller Design Group (St. Louis, Missouri), E-Technologies Group (West Chester, Ohio), Polytron (Duluth, Georgia), TBD Solutions (Ogden, Utah)

 

 

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