Augmented Reality Helps Sell Cars–Updated Information

Augmented Reality Helps Sell Cars–Updated Information

Accenture Augmented Reality application

[This article is updated as of 10/30/19. I received information that noted Google’s Tango has been shelved, but that there is still work being done on the platform. Thank you to Luke Pensworth of Daily Wireless.]

This news is a little outside my usual commentary, but it does reflect a trend. Augmented reality developments have grown steadily for many years. I first wrote about it before it had a name in the late 1990s regarding maintenance applications. Potential applications now are growing faster than the imagination right.

This “first-of-its-kind mobile augmented reality solution” creates a life-size 3D, virtual vehicle to enhance the car buying experience.

Fiat Chrysler Automobiles (FCA) unveiled a prototype of an immersive car sales application at Mobile World Congress designed and built by Accenture Digital using Google’s Project Tango developer kit. The prototype demonstrates how augmented reality can revolutionize the shopping experience for consumers by allowing them to view and interact with a full-scale virtual version of the object – or car – they are considering buying.

The prototype allows car buyers to hold a device and, using the integrated sensor technology and motion tracking, area learning, and depth perception from Project Tango, view, walk around, look inside and configure a life-size virtual car. On the Accenture demo, doors can be opened to reveal a realistic and detailed interior, where changes to upholstery colors or dashboard styles can be made with a tap on the device screen.

Project Tango technology gives mobile devices the ability to navigate the physical world similar to how we do as humans. Project Tango brings a new kind of spatial perception to Android devices by adding advanced computer vision, image processing, and special vision sensors. A Project Tango device maps the 360-degree environment around it, meaning that as it is moved it navigates and views the changing environment in the same way as a person would.  As the car is viewed through the device, the virtual car moves in relation to how the user moves.

The first commercial Project Tango device is expected to be available in summer 2016 and this application will be previewed to attendees of this year’s Mobile World Congress. Accenture Interactive, part of Accenture Digital, has worked with FCA to create an application for this new technology that will transform the process of buying and configuring a new car.

Untethered Augmented Reality Experience

Users of the FCA car configuration solution will be able to walk freely around a full-scale vehicle in almost any environment because Project Tango enables an untethered, handheld experience that does not rely on external tracking technology such as markers, beacons or GPS.

“Project Tango is a new, unique technology that is set to become standard functionality in the next generation of mobile devices,” said Matteo Aliberti, Digital Innovation lead for Accenture Interactive EALA. “Accenture has been experimenting with Project Tango and potential business uses for as long as it has been in development, creating a range of potential applications, including this one for the automotive industry.”

Accenture’s design-led development of this solution means that the process of making decisions about cars will be completely transformed with the new generation of mobile devices.  FCA is the first automotive brand to use this type of digital car configuration tool. Today’s car configurators are essentially flat, so with this tool FCA customers could have a more interesting and immersive experience.

This work is the latest collaboration between FCA and Accenture that aims to deliver a new and unique digital experience for FCA customers.

“Augmented reality is set to transform the way car-buyers choose and configure vehicles through the provision of immersive technology because it provides an enjoyable, delightful experience for customers,” said Luca Mentuccia, senior managing director and head of Accenture’s Automotive practice. “We believe dealers and car buyers will be quick to embrace this enhanced way of buying a car as the new devices become readily available, taking advantage of the 360-degree mapping environment to create this unique experience.”

ARC Industry Forum – Digital Tech in Manufacturing and Production

ARC Industry Forum – Digital Tech in Manufacturing and Production

ARCbanner-300x250We are closing in on February and time to start thinking about the ARC Industry Forum in Orlando. I went to my first one in 1998 and have my airline and hotel reservations for this edition.

Given the demise of general industry trade shows, there are precious few opportunities to see a large cross section of the automation and control industry. This is one.

I have 2 or 3 appointments set. If you are there, ping me. Maybe we can do a “meet up” in the lounge before everyone splits for dinner or something.  Or stop me to chat during the week. ARC has once again planned an afternoon of press conferences for its sponsors. I’ll arrive in time to listen if you are presenting.

The 20th Annual ARC Industry Forum has the theme, “Industry in Transition: Navigating the New Age of Innovation”.

The conference is February 8-11, 2016 at the Renaissance Sea World in Orlando, Florida.

ARC says, “New information technologies such as Industrial Internet of Things (IIoT), Smart Manufacturing, Industrie 4.0, Digitization, and Connected Enterprise are ushering in a new age of innovation. These concepts are clearly moving past the hype, where real solutions are emerging backed by strong business cases. Expect to see innovations in smarter products, new service and operating models, new production techniques, and new approaches to design and sourcing. Join us to learn how this industrial transformation will unfold and what other companies are doing today to embrace innovation and improve their business performance.”

Questions they expect to address:

  • How will inexpensive, easy-to-install sensors change existing products and plants?
  • Will cyber security concerns impede disruptive innovation?
  • What kind of intelligence will machines have and what value will this bring?
  • What role will Wi-Fi and LTE play?
  • How do Big Data and predictive and prescriptive analytics enable operational change?
  • What is the opportunity in aftermarket services?
  • What software capabilities are needed to achieve transformational change?
  • Which industries are already changing?
  • What steps can organizations take to foster innovative thinking?

Forum’s Keynote Presentations

Michael Carroll, Vice President, Innovation & Operations Excellence, Georgia-Pacific

Michael joined Georgia-Pacific in 2010 to focus his technological and entrepreneurial talents on innovation and leadership. Prior to that he and a partner formed McTech Group, a company focused on innovative products for the building products and construction industry. In addition to his Executive Vice President responsibilities, Michael formed a Joint Venture designed to sell consumer “DIY” products to big box retailers like Wal-Mart, Home Depot, and Lowe’s. Previous positions include Director of Operations at Riverwood International, CEO of North and South American Operations at Shepherd, and Principal Change Agent at Mead Paper.

Sandy Vasser, Facilities I&E Manager, ExxonMobil Development

Sandy has been with Exxon or ExxonMobil for over 35 years and has been involved in a number of Upstream projects covering offshore facilities, onshore facilities, and cogeneration facilities. He currently manages a team of about 120 electrical and I&C professionals responsible for the design, installation, and commissioning of electrical generation and distribution systems, process control systems, and safety instrumented systems for all major ExxonMobil Upstream capital projects. This team is also responsible for developing, promoting and implementing strategies, practices, processes, and tools for successfully executing project automation and electrical activities.

Rob High, Vice President and Chief Technology Officer, Watson Solutions, IBM Software Group

Rob has overall responsibility to drive Watson Solutions technical strategy and thought leadership. He works collaboratively with the Watson engineering, research, and development teams across IBM. Prior to joining Watson Solutions, Rob was Chief Architect for the SOA Foundation and member of the IBM Academy of Technology. He championed an open industry architectural definition of the principles of business and IT alignment enabled by SOA and business process optimization, as well as ensuring IBM’s software and services portfolio is architecturally grounded to enable for efficient SOA-based solutions. Rob has 37 years of programming experience and has worked with distributed, object-oriented, component-based transaction monitors for the last 26 years.

Changing Operational Work In Industry

Changing Operational Work In Industry

timSowellTim Sowell of Schneider Electric Software (Wonderware) thinks out in front of the curve. His customer contacts help keep him on his toes. His new year’s kick-off blog post revealed four key areas for the coming year based on a conversation with a customer.

These insights should turn our attention away from media glitz and toward doing real work using technologies plus insights.

You might ask what about “big data” and the “internet of things” but these are technologies that will be part of the enabling system for a  new operational solution.

In his previous blog he had asked, “how much transformation was happening?” He received a comment from a friend saying the momentum of change is well underway, and happening at increasing pace.

There were 4 areas that he felt his business and associated industry where trying grapple with to stay ahead.

1/ Agility of effective, valued products and brands to the market. So the challenge of “new product Innovation” and then “New Product Introduction” and delivering it to the market at the correct margin to be competitive in timely manner is a whole focus. His comment was this is the core competitive advantage that his company identifies.

2/ Operational Workforce transformation. He agrees with me that too much focus has been on the “aging workforce issue” and that most of HR and Operational teams have missed the bigger transformation, and that is the one of new generation work methods and transformation in workspace that goes with it. He felt like his company woke up to this mid way thru last year when they could not just not fill positions, but are having significant challenges in retaining talent, not within the company but in roles. He felt like initially people thought that would just get a transition to a new workforce yes younger of different experience. But they had not realized that way in which people will work, think, interact, and gain satisfaction will also change. [I think this is a key insight. For years I have written and spoken about getting past the “aging workforce” discussion. In many cases companies had to bring previously laid off engineers back as contractors in order to get essential engineering done. They just couldn’t get the new people needed using the same old tools and methods. Gary]

3/ “Planet Awareness, Image”. He raised this as a real strategy for evolving the brand of the company to been seen as proactive to the environment, to attract further “feeling satisfaction” of customers. He also stated that government regulation, and increasing costs of disposing of waste, and energy costs also are now seen a significant bottom line costs, and must be managed more efficiently. But during this discussion, it was also clear that the perception of being “proactive to the environment” in use of energy, carbon footprint, environment etc was also a key strategy for attractive talent to work in the company. [This idea has been coming for many years. I am happy to see it gaining traction in a major company. I think leadership in our industry that attracts bright, young people must tap into larger societal themes. Gary.]

4/ Transparency across the total product value chain. [Technology has been moving us this direction for some time. Once again, human work is catching up to the technological capabilities. Gary]

It was clear that the 4 strategies was really about changing the way in which the company manages and executes operational work, no matter how big or small.

Pillars of Operational Solution approach:

  • Everyone having access to information and knowledge no matter their state or location, this means internet becomes a part of the solution backbone.
  • Cyber Security is very much top of mind, both in strategy to secure,  manage, to contain cost and risk.
  • Data validation/ and contextualization, if transparency and faster decisions are required how do you gain consistent information across different sites. \
  • Delivering a new “operational Workspace/ experience” that has embedded knowledge that does not get stale, and enables imitative learning for a dynamic and collaborative workforce.
Changing Operational Work In Industry

Loop Performance Monitoring Integration with Rockwell Process Automation

Just catching up on news that has built up over the extended holidays from Thanksgiving through New Years with one on process automation. I had a chat with Control Station’s Dennis Nash about the planned integration of its PlantESP Loop Performance Monitoring technology within the PlantPAx distributed control system from Rockwell Automation. Process data will be accessed natively from within the PlantPAx system environment using FactoryTalk Historian, and individual PID control loop configuration will be automatically populated to the new application’s dashboard.

Rockwell just keeps growing its process business. Its Process Systems User Group held last November in Chicago was yet another large gathering.

“Rockwell Automation continues its efforts to better serve the process industries by leveraging best-in-class solutions from its network of Encompass partners,” shared Tim Shope, Global Process Technical Consultant Manager from Rockwell Automation. “PlantESP is an obvious fit in that it will provide our customers with enhanced awareness of issues affecting their process’ day-to-day operational efficiency.”

Control Station’s PlantESP actively monitors the performance of PID control loops on a plant-wide basis and provides actionable insights. Equipped with a portfolio of key performance indices and advanced forensic tools, PlantESP simplifies the identification of performance issues and the isolation of the associated root-causes. Specific performance challenges addressed by PlantESP range from mechanical and controller tuning issues to constraints associated with process architecture. PlantESP uses a production facility’s existing process data and proactively alerts production staff of negative performance trends.

“The average plant has 100s if not 1000s of control loops which can be challenging for production staff to manage,” noted Rick Bontatibus, Control Station’s Vice President of Global Sales. “The combination of the PlantPAx System and PlantESP enables those same staff to focus their efforts on issues that will have the greatest impact on production efficiency and throughput.”

PlantESP is recognized as a leading control loop performance monitoring technology that has been successfully deployed at production facilities spanning the process industries. It is equipped with an array of highly effective and proprietary diagnostic tools, including advanced KPIs for identifying and quantifying stiction – a leading mechanical issue facing process engineers. PlantESP also includes a unique optimization utility called TuneVue that proactively captures everyday output changes for the purpose of isolating control loops that are in need of tuning. TuneVue is based on Control Station’s NSS Modeling Innovation and it is the only such utility that can accurately model the noisy, oscillatory process dynamics which are typical of industrial production and control environments. Collectively these and other PlantESP capabilities allow production staff to prioritize their efforts on issues that will have the greatest impact on performance.

Changing Operational Work In Industry

High Performance Computing Advancements

Anyone who thinks PCs when the company name Dell comes up (“Hey, Dude, You’re getting a Dell.”) has missed the company’s growth over the past decade. I’ve written about its new foray into Internet of Things with a product specifically targeted at manufacturing industries. The company has announced some advances in its High Performance Computing platform.

High Performance Computing

These advances include innovative new systems designed to simplify mainstream adoption of HPC and data analytics in research, manufacturing and genomics. Dell also unveiled expansions to its HPC Innovation Lab and showcased next-generation technologies including the Intel Omni-Path Fabric.

HPC is becoming increasingly critical to how organizations of all sizes innovate and compete. Many organizations lack the in-house expertise to configure, build and deploy an HPC system without losing focus on their core science, engineering and analytic missions. As an example, according to the National Center for Manufacturing Sciences, 98 percent of all products will be designed digitally by 2020, yet 95 percent of the center’s 300,000 manufacturing companies have little or no HPC expertise.

“HPC is no longer a tool only for the most sophisticated researchers. We’re taking what we’ve learned from working with some of the most advanced, sophisticated universities and research institutions and customizing that for delivery to mainstream enterprises,” said Jim Ganthier, vice president and general manager, Engineered Solutions and Cloud, Dell. “As the leading provider of systems in this space, Dell continues to break down barriers and democratize HPC. We’re seeing customers in even more industry verticals embrace its power.”

Accelerating Mainstream Adoption

Dell HPC System Portfolio, a family of HPC and data analytics solutions, combines the flexibility of custom systems with the simplicity, reliability and value of a preconfigured, factory-built system that includes:

  • Simplified design, configuration, and ordering in a matter of hours instead of weeks;
  • Domain-specific design that’s designed and tuned by Dell engineers and domain experts for specific science, engineering and analytics workloads using flexible industry-standard building blocks; and,
  • Fully tested and validated systems by Dell engineering with a single point of hardware support and a wide range of additional service options.

New application-specific Dell HPC System Portfolio offerings include:

  • Dell HPC System for Genomic Data Analysis is designed to meet the needs of genomic research organizations to enable cost-effective bioinformatics centers delivering results and identifying treatments in clinically relevant timeframes while maintaining compliance and protecting confidential data. The platform is a result of key learnings from Dell’s relationship with Translational Genomics Research Institute (TGen) to help clinical researchers and doctors expand the reach and impact of the world’s first Food and Drug Administration-approved precision medicine trial for pediatric cancer. TGen has been able to improve outcomes for more patients by creating targeted treatments at least one week faster than they could be accomplished previously.
  • Dell HPC System for Manufacturing is designed for customers running complex manufacturing design simulations using workstations, clusters or both. Applicable use cases include Finite Element Analysis for structural analysis using ANSYS Mechanical & Computational Fluid Dynamics for predicting fluid behavior in designs utilizing ANSYS Fluent or CD-adapco STAR-CCM+.
  • Dell HPC System for Research is designed as a foundation, or reference architecture, for baseline research systems and numerous applications involving complex scientific analysis. This standard cluster configuration can be used as a starting point for Dell’s customers and systems engineers to quickly develop research systems that match the unique needs of research customers requiring systems for a wide variety of research agendas.

Accelerating HPC Technology Innovation and Partnerships

Dell announced a new expansion of its Dell HPC Innovation Lab in cooperation with Intel specifically for support of its Intel Scalable System Framework. This multi-million dollar expansion to the Austin, Texas, facility includes additional domain expertise, infrastructure and technologists. The lab is designed to unlock the capabilities and commercialize the benefits of advanced processing, network and storage technologies as well as enable open standards across the industry.

Beyond becoming the first major original equipment manufacturer (OEM) to join the Intel Fabric Builders program, Dell is working closely with Intel to support its Intel Scalable System Framework, which includesIntel Omni-Path Fabric technology, next-generation Intel Xeon processors, the Intel Xeon Phi processor family, and the Intel Enterprise Edition for Lustre. Announcements include:

  • New Dell Networking H-Series switches and adapters for PowerEdge servers featuring the Intel Omni-Path Architecture. These provide a next-generation fabric technology designed for HPC deployments. The architecture includes advanced features such as traffic flow optimization, packet integrity protection and dynamic lane scaling allowing for finer-grained control on the fabric level to enable high resiliency, high performance and optimized traffic movement.
  • Dell and Intel support for the Linux Foundation’s OpenHPC community. The community is designed to provide a common platform on which end-users can collaborate and innovate to simplify the complexity of installation, configuration and ongoing maintenance of implementing a custom software stack and easing a path to exascale.

“We’re excited to collaborate with Dell to bring advanced systems to market early next year using the Intel Scalable System Framework,” said Charles Wuischpard, vice president and general manager of HPC Platform Group at Intel. “Dell’s position as our largest and fastest-growing customer for Intel Enterprise Edition for Lustre, their work on Omni-Path Architecture and next-generation Intel Xeon Phi, and their initiatives to expand the Dell Innovation Lab demonstrate their commitment to rapidly expanding the ecosystem for HPC.”

Mellanox Partnership

Dell and Mellanox announced additional investment in Dell’s existing HPC Innovation Lab to provide an end-to-end EDR 100Gb/s InfiniBand supercomputer system. The system is designed to showcase extreme scalability by leveraging the offloading capabilities and advanced acceleration engines of the Mellanox interconnect as well as provide application specific benchmarking, and characterizations for customers and partners.

“With this new investment, Dell’s HPC Innovation Lab will now enable new levels of applications efficiency and innovative research capabilities. Together we will help build the solutions of the future,” said Gilad Shainer, vice president of marketing, Mellanox Technologies.

Availability

  • The Dell HPC System for Genomic Data Analysis is available today.
  • The Dell HPC Systems for Manufacturing and Research will be available in early 2016.
  • The Dell Networking H-series switches, adapters and software based on the Intel Omni-Path Architecture will be available in the first half of 2016.

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