Browsing LinkedIn, something I seldom do, I saw this image from a company called Seebo. “Where IoT Projects Fail.” Interesting, but can’t these be summed up in a word or two?

Try “management” or “leadership”.

The recurring theme I’ve found in my consulting and qualification process for a client concerns not really understanding what Internet of Things (IoT) means. Nor do they always understand realistically what benefits could accrue. Or what technologies fit.

A client one time hired me to justify a decision already made—in their minds at least—about acquisitions that would enter them into the IoT market. Another looked for use cases and settled on one not understanding the complexity of that use case.

On the other hand, a wise CTO once explained to me about themes for the company’s annual conference. One year might be IoT and another digitalization. He said they looked at the current themes in the market and then figured how their products fit, and presto—a theme.

If you are in an IoT project or contemplating one as a user or looking at a product and service plan as a supplier, step back and try using good basic management first. Organizing, defining, staffing.

Here is the list from the image:

  • Failure to capture business opportunities
  • Unclear and incomplete use cases
  • Systems are too complex to communicate
  • Missing critical data
  • Unable to extract actionable insights
  • Unable to identify root cause of product malfunctions
  • Ensuring market-fit and early buy-in
  • High cost of mistakes
  • Prototyping products not technically or financially feasible
  • Skills or capacity gap
  • Aligning and syncing teams
  • Detailed and complete spec docs and keeping them up-to-date
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