Buzz words could well be the story of the year–digital twin, digital transformation, internet of things, industrial internet of things, digital thread, smart manufacturing, Industrie 4.0, etc. and ad nauseum.

I spoke to a couple of hundred elementary school students this morning about my career path of technology, liberal arts, and writing (not in those exact words, of course). In preparation, I pulled out Volume 1, Issue 1 of Automation World from June 2003. [Note: I left there in 2013 to pursue my own thing. I have no idea what they do anymore. The entire team that put this together, except for a sales person, has left. That’s the way of the world.]

I had a theme to the 10 years I was Editor of the magazine. It wasn’t just to put words between ads. Or just regurgitate product news. It was

How do you apply technology intelligently in order to make your business more competitive–more successful?

Back to today’s buzz words (marketing words?) of the year. Really, these reflect technologies and sometimes strategies that are worthless unless applied to make your business stronger.

Let us not lose sight of the goal!

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